The Point

OCTOBER 25, 2016

But no company that I know of paved their way to marketing success solely by buying software. Issues that, alas, take more work than writing a purchase order for new software. Have you identified key buying personas, and the specific concerns, pain points, and solution benefits for each of those personas? Poor Messaging.

Buy 100

Buy Telemarketing Top of Funnel Demand Generation 100

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. However, it’s critical to align search offers (and not just ad copy) with ad groups tailored to a particular buying stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

The Point

JUNE 24, 2022

The sudden, wholesale transition to remote work and virtual teams has only accelerated trends that were evident pre-COVID, led by younger generations of digital consumers who brought their buying preferences to the office (even if that office is now their living room). Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Point

NOVEMBER 12, 2019

I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) Hunting those prospects “ready to buy,” sure, but also sowing the seeds that will yield a larger pool of opportunities in the long term. My argument: no, you wouldn’t. .

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Who is most likely to buy? HS) Lattice offers “advanced predictive analytics” for marketing and sales.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

The Point

DECEMBER 17, 2010

She has a lot to say about how B2B companies need to adapt better to the reality of how their customers buy products and services. (HS) KS) Before the Internet, the B2B buyer making a complex decision had relatively few sources of information. They engage with sales people later in the buying process. The proliferation of Web 2.0

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100