Sales Engine

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Ditch the Pitch: How Content Marketing Creates the Conversation that Drives Conversion

Sales Engine

They expect you to be an expert in your field and about your solution, as well as to create relevant, informative content about it. Keep in mind that these prospects are better informed than ever, and have probably already done some research about your industry, product, or solution before they ever reached out to you in the first place.

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Ditch the Pitch: How Content Marketing Creates the Conversation that Drives Conversion

Sales Engine

They expect you to be an expert in your field and about your solution, as well as to create relevant, informative content about it. Keep in mind that these prospects are better informed than ever, and have probably already done some research about your industry, product, or solution before they ever reached out to you in the first place.

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Content Strategy Before Technology Acquisition

Sales Engine

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape.

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Content Strategy Before Technology Acquisition

Sales Engine

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape.

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What is good content?

Sales Engine

The creator gains increased brand awareness and (ideally) action on behalf of the consumer that will lead to a sales conversation. Now think about how you interact with them, aside from consuming their main products (reading, purchasing, and eating, respectively). What is their buying process? Reward them with relevant content.

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3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan

Sales Engine

Purchased lists can land you in hot water. Not long ago, you could purchase a list of THOUSANDS of prospects and immediately email them your content. Today, no marketing automation or email vendor will even allow you to import a purchased list let alone email to it. NOT ANY MORE! Imagine how your customers would like that!

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Are you using the wrong lead-gen model?

Sales Engine

That was what we used to do before the emergence of a content-heavy internet, and it worked because sales people were the gatekeepers of information about products and services within a company. We may not have wanted to talk to sales reps, but that’s how we got the information we needed. The B2B sales process has changed.