Ditch the Pitch: How Content Marketing Creates the Conversation that Drives Conversion
Sales Engine
JULY 13, 2016
They expect you to be an expert in your field and about your solution, as well as to create relevant, informative content about it. Keep in mind that these prospects are better informed than ever, and have probably already done some research about your industry, product, or solution before they ever reached out to you in the first place.
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