DiscoverOrg

APRIL 25, 2017

Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Sales and marketing teams that buy into myths about data providers miss out on serious business value. Humans only use 10% of their brains. Remember the Sony Betamax

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

APRIL 20, 2017

And we’ve historically used these types of metrics to justify budget requests for investing in more data purchases. But better sales intelligence gives marketers fresh insight into sales-side metrics like stage-to-stage conversion, velocity, and cost per opportunity – areas where it’s easier to demonstrate ROI.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

DiscoverOrg

OCTOBER 24, 2017

Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number.

Account Based Marketing 149

Account Based Marketing Enterprise Management List Brokers Marketing Automation Services 149

DiscoverOrg

JANUARY 22, 2016

Chief Information Security Officers (CISOs) are charged with more responsibility than ever before: Maintaining the enterprise vision, while ensuring technology assets are protected. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. The Roles of CISOs.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

DiscoverOrg

AUGUST 14, 2018

How did you create the conversation? Where do you get your industry information? It’s also useful to look through and learn the first product or service that they purchased – their point of entry. Now, you have all the information you need to target your next wave of future advocates! Informational.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

How did you create the conversation? Where do you get your industry information? It’s also useful to look through and learn the first product or service that they purchased – their point of entry. Now, you have all the information you need to target your next wave of future advocates! Informational.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

MAY 29, 2019

It’s like trying to schedule a meeting for buying a time-share!” If you’ve gotten to the demo stage with your prospect, they should already be well qualified as a good fit for your solution – so it’s worth it to spend a little time on additional research prior to your conversation. Your SaaS product is new! First, the easy stuff.

Marketing Automation Services 200

Marketing Automation Services Software Top of Funnel Tips 200