Buzz Marketing for Technology

AUGUST 4, 2009

Example – Lets say you would like to buy the new iPhone 3Gs – you look the Apple Store and see they have implemented Facebook Connect (again this is just an example). He unequivocally says yes and you decide to make the purchase. This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM).

ABM 100

ABM Account Based Marketing Social Marketing Social Networks 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Here are three secrets to help brands have a two-way conversation with their customers online.

Ideal Customer Profiles 100

Ideal Customer Profiles Conversion Mobile Marketing eCommerce 100

Buzz Marketing for Technology

DECEMBER 12, 2012

Your mobile app or site connects the customer with the product, but its success can be greatly affected by several non-mobile factors—especially during the holidays (or other high-traffic buying seasons). So when it comes to holiday shopping, product reviews can have one of the biggest impacts on customer buying decisions.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Buzz Marketing for Technology

FEBRUARY 6, 2013

Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. To do so, marketers must identify which types of data patterns to pay attention to and use that data to inform their next steps. Many online shoppers initiate a purchase, only to leave the items behind in their cart. Low Search Engagement.

Buyer Personas 100

Buyer Personas eCommerce Click Rate Comparison 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

In reality, every specific piece of information you can gain about your customer—from search information to online behavior and purchases—can be used to create a personalized experience. The site has an unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits. (Of

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 10, 2013

What’s more, it’s also difficult to translate that information into “personalizations” that are meaningful and compelling to your customers. The customer who already had a price in mind suddenly sees that number increase just as it’s time to purchase. That is where today’s more advanced tools come in. Sync Your Channels.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

JULY 24, 2008

Unlike yesteryear, people buy printed newspapers to get hard news, sports and finance, and maybe comics or the weather. The result will be that your audiences will stop looking to newspapers as their primary trusted source of cultural information. I do buy that argument, so Im going to try to make amends here.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Buzz Marketing for Technology

JUNE 27, 2008

Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. No jumping through hoops to keep your information private.

Social Media 100

Social Media Class Web 2.0 Media 100