Lenny's Newsletter

SEPTEMBER 12, 2023

” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Art by Natalie Harney. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed.

CPO 145

CPO Product Work Management Enterprise Management 145

Engagio

MAY 23, 2023

AI Reason 1 Highly targeted advertising: Demandbase offers highly targeted advertising that allows customers to reach their desired audience with personalized messages, resulting in better engagement and conversion rates. We’re each able to read the information we want, where we want to see it… it’s amazing.”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Mereo

MARCH 24, 2022

A glimmer of opportunity comes from that same CSO Insights research: 90% of buyers are willing to engage salespeople earlier in the process if a selling organization can deliver more value by means of: Sharing new insights and information. Supporting a buying decision that is risky for the buyer or organization. Stop talking.

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. And Jira started coming up in the conversations. Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52

PathFactory

FEBRUARY 19, 2020

At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making. Since information is widely available on the internet, your prospect is likely to bounce around until they find what they are looking for, perhaps from your competitors.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Webbiquity

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Social Networking: Like Falling In Love.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100