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How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Unbounce

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic.

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Media buying in 2024

illumin

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

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8 Email Marketing Mistakes that Decrease Conversion Rates

Mailmunch

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” The best emails are the ones that engage with their audience and include them in the conversation. According to Smart Insights, 63% of customers will stop buying or shopping from your brand if your emails lack a personal touch.

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How to Write Effective Twitter Ad Copy

Anyword

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

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Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing

Top Rank Marketing

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. Unlike Facebook or Twitter, Pinterest serves as a platform for inspiration for users. Polish Your Pins The way you present a pin greatly affects its rate of engagement.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

The reason for this may be a number of reasons: The prospect’s buying phase was just in the interest stage, and was not ready to commit to contact submission (and follow up emails and calls). They let users buy, manage, report on, and optimize display media. Conversion tactic : Sign up for a free demo. Company A: Website.