Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. Why do many marketers scoff at the notion of mass marketing and macro segmentation?

Demand Generation 98

Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

Unbounce

MAY 1, 2021

Let’s start with demographic segmentation. In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. What Is Demographic Segmentation? Demographic segmentation is marketing segmentation based on demographics.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? You can use that nonaction for a trigger email and to kick off a campaign. Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Using data segmentation In B2B communications, data segmentation is your lighthouse. Firmographic data.

Email Marketing 129

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 129

Launch Marketing

SEPTEMBER 27, 2023

Often, these actions indicate interest, whether it is a topic area or a product, that can be used to trigger an additional touchpoint(s) to take place. Solidify Audience Segments Before diving into drip campaigns, it is important to segment your audience. While the content offered is important, so is the email design.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Biznology

MAY 19, 2017

Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. Relevancy for brands means revenues. The post Delivery relevancy appeared first on Biznology.

Relevance 91

Relevance Television marketing Verticals Trigger Marketing 91

The Point

MAY 19, 2020

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

markempa

SEPTEMBER 29, 2014

Segmentation. But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. Idea #2: Understand where your prospect is in the buying cycle.

Lead Nurturing 120

Lead Nurturing Relevance Leads Lead 120

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Table of contents What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Zoominfo

SEPTEMBER 3, 2020

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Craft educational content for each of those stages.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

LeadSquared

JANUARY 30, 2020

Execution is one of the biggest components of a successful email program, and part of that execution lies in email segmentation. What Exactly is Email Segmentation ? By definition, email segmentation is the process of targeting your email message to a specific audience with something in common. Examples of Segmentation.

Segmentation 52

Segmentation Blast Campaigns Trigger Marketing Case Studies 52

Metadata

AUGUST 6, 2023

In this article, we go deeper into our web personalization product , its features, benefits, and use cases, and most importantly, how it can help B2B marketers like you personalize the buying journey (without spending a fortune or begging their development teams for resources). I also get it.

Buy 52

Buy Personalization Paid Search Agency Allocation 52

Webbiquity

OCTOBER 18, 2022

The spam filter scans the email content and instantly redirects any that look like they’re spam. Certain words that convey urgency or are hard-selling words are the main culprits, such as free, buy now, and act fast. Segment Your Email Lists. It will scan for images, links, and the actual wording. Don’t Switch Aliases.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

markempa

APRIL 27, 2017

However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. Tip 3: Understand where they are in their buying journey. Still, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Sharpspring

JULY 10, 2019

But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. What are Triggered Emails? Quick Tips for Success With Triggered Emails.

Trigger Marketing 62

Trigger Marketing Paid Search Agency Marketing Agencies 1 Terms and Conditions 62

Heinz Marketing

APRIL 20, 2023

Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. This prospect is still not yet ready to buy but has begun comparing options, reading product/service reviews, and engaging in social listening. Intent data is the dataset that provides insight into the customer’s journey.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Marketing Insider Group

SEPTEMBER 16, 2020

Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger. Here are a couple of examples to get you thinking: Someone subscribes to your email newsletter.

Lead Nurturing 363

Lead Nurturing Autoresponders Marketing Qualified Leads Leads 363

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. Marketing personas are fleshed-out profiles of specific segments of your target audience. That way, you can harness the true marketing potential of AI. Let’s get started!

Marketing AI 234

Marketing AI Planning Marketing & Strategy Top of Funnel 234

Circle Studio

MARCH 12, 2020

The better you understand your target audience, the more relevant and valuable your content and messaging will be. Buyer personas help B2B marketers understand the human side of their target audience, realizing that buying decisions involve a myriad of factors and involve both rational and emotional influences.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

Tony Zambito

SEPTEMBER 6, 2016

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Professions.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. Big data provides companies the opportunity to make the content within email campaigns diverse and personal. What Is Big Data, Anyway? More Personalization, Please.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Sharpspring

JULY 10, 2019

But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. What are Triggered Emails? Quick Tips for Success With Triggered Emails.

Trigger Marketing 53

Trigger Marketing Paid Search Agency Marketing Agencies 1 Terms and Conditions 53

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Otherwise, you’ll waste your time and money on users who won’t buy from you. Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO).

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

SendX

SEPTEMBER 3, 2020

If we want to put out one definition, we can say that personalized emails involve some sort of dynamic content. By meeting their expectations—about product recommendations and price—you’re drastically increasing their likelihood of buying your products. Meaning, you’re making the most of each transaction from all segments.

Personalization 195

Personalization Budget Programs Pricing Price 195

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

Porch Group Media

JANUARY 14, 2023

Emails that contain personalized offers are 26% more likely to be opened Personalized emails have 6x higher transaction rates Segmented and targeted emails generate 58% of all revenue Personalized CTA leads to an increase in conversion rates by 202% as compared to non-personalized CTA. What Email Personalization Strategies are Most Effective?

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

The Point

DECEMBER 15, 2020

Someone opening emails but not engaging with the content may be interested in your message but just not have a current need. Click To Tweet. * Examine whether specific segments or list sources (particularly third-party lists) are more non-responsive, and look to optimize the communication to those segments.

Lead Scoring 162

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 162

Binary Demand

JUNE 12, 2023

It goes beyond basic email marketing by providing advanced features such as personalized messaging, B2B customer segmentation , lead nurturing, behavior tracking, and performance analytics. The email list can be segmented based on crucial criteria such as demographics, past purchases, behavior, and engagement.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

It goes beyond basic email marketing by providing advanced features such as personalized messaging, customer segmentation , lead nurturing, behavior tracking, and performance analytics. The email list can be segmented based on crucial criteria such as demographics, past purchases, behavior, and engagement.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. It means missing out on important buying signals, wasting money on generating leads, and ultimately losing out on potential sales.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Another segment to explore is Company Employee Size.

Enterprise Management 197

Enterprise Management Ideal Customer Profiles Content Marketing Management 197

ANNUITAS

OCTOBER 31, 2023

For many, the obvious contenders are content ideation and development for various marketing and sales use cases, as well as chat and sales enablement for prospect and customer conversations. Content personalization works closely with ongoing qualification. What are they tackling?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Zoominfo

SEPTEMBER 15, 2020

Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer intent data tools help segment and analyze the customer journey into intent and typical buyer behavior. They also identify which buying signals are best for your sales team to engage in.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Martech

APRIL 5, 2023

Segment your database for higher engagement Your email subscribers are in different stages of their buyer journey with your company. Each segment has different needs and expectations, and creating emails that speak directly to these groups should be high on your list.

Deliverability 118

Deliverability CAN-SPAM Lead Scoring Lead Ranking 118