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Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process. recipe sites). recipe sites).

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Content Marketing KPIs for Your Content Strategy

ClearVoice

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

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What Mid-market Companies Need To Know About Buying B2B Data In 2024

SalesIntel

Whether you are just exploring B2B data or thinking about buying it, this article will help. B2B segmentation using firmographics allows you to construct a picture of who your clients are to target specific markets with relevant content. This article covers all that you need to know about B2B data. What is B2B Data?

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What Mid-market Companies Need To Know About Buying B2B Data In 2023

SalesIntel

Whether you are just exploring B2B data or thinking about buying it, this article will help. B2B segmentation using firmographics allows you to construct a picture of who your clients are to target specific markets with relevant content. Content marketing, believe it or not, triumphs in every manner. What is B2B Data?

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Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Only B2B

Distinguishing and securing deals can often feel like navigating a complex pattern — wasting valuable time and resources. It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. Wondering why people buy? Unsure where to start?

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Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

ANNUITAS

This adds to the existing full journey nurture capabilities of the Drift portfolio, but may require deeper configuration and integration with internal content libraries and key workflows, as well as other platforms in the go-to-market stack. And speeding the time to configuration of Conversation Tracks is a critical productivity leap.