Smashmouth Marketing
DECEMBER 17, 2021
They’re searching for answers, reading content, and comparing options online. Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Identifying a prospect's readiness to buy.
Smashmouth Marketing
OCTOBER 1, 2021
Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. Generate How-To Content: Maybe one of your leads needs a quick-fix, and you happen to have a solution for them. Top Ways to Nurture Your Leads.
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Smashmouth Marketing
NOVEMBER 6, 2013
@izjay: Data buys time and time buys understanding via @maxsangiovanni. Marisa_Kopec: My content is on content, so I have a lot of content to share today ;) 60-70% of content goes unused. maxsangiovanni: click to chat is very successful channel to capture inbound activity.
Smashmouth Marketing
MARCH 11, 2022
Everyone is into content marketing. Here are 5 mistakes to avoid while creating a content marketing strategy: 1. Content creation is too narrowly focused on a single buyer. Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today. And they're buying it!
Smashmouth Marketing
DECEMBER 1, 2010
One topic that came up at each conference was the quality of the content presented by the various speakers. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right? Let's face it. Let's face it.
Smashmouth Marketing
NOVEMBER 19, 2009
We focused first on content and blogging and then decided to dig deeper into SEO best practices. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Understand the value of Content.
Smashmouth Marketing
JANUARY 19, 2023
As the saying goes, Content is King. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.
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