LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
LeadSloth
AUGUST 11, 2010
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
OCTOBER 20, 2009
Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. Ad Agencies can just buy the ad space to get eyeballs , but you pay dearly for it. I came up with two low-fi sketches.
LeadSloth
AUGUST 16, 2010
Great lead nurturing content starts with great email copy. In just 30 minutes, Tuesday’s webinar will show you how to: - create more content than you ever thought possible. - map content to personas and buying stages. map content to personas and buying stages. Want to see more?
LeadSloth
OCTOBER 26, 2010
It would be great if you can move towards the development of buying personas – so you can model what segmentation has been most profitable. Which content provided the desired lead interaction for which segmented list during which stage of nurturing? This helps a company automatically meet the buy cycle phase that the lead is in.
LeadSloth
OCTOBER 18, 2010
It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization.
LeadSloth
AUGUST 24, 2009
If possible, create personas for all people involved in the buying process. No Interesting Content. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on.
Expert insights. Personalized for you.
100 
Let's personalize your content