B2B Marketers: People Don’t Buy From Computers
B2B Marketing Traction
MARCH 11, 2011
When I mentioned this very interesting trend to Cox Ferrall CMC and Sales Consultant Extraordinaire , Cox got a wicked gleam in his eye and said (sarcastically) “Yes, Jennifer, don’t you know that people buy from computers they like?” Because people buy from people they like, not from computers.
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