B2B Marketing Traction

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B2B Marketers: People Don’t Buy From Computers

B2B Marketing Traction

When I mentioned this very interesting trend to Cox Ferrall CMC and Sales Consultant Extraordinaire , Cox got a wicked gleam in his eye and said (sarcastically) “Yes, Jennifer, don’t you know that people buy from computers they like?” Because people buy from people they like, not from computers.

Buy 100
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B2B Marketers: People Don’t Buy From Computers

B2B Marketing Traction

When I mentioned this very interesting trend to Cox Ferrall CMC and Sales Consultant Extraordinaire , Cox got a wicked gleam in his eye and said (sarcastically) “Yes, Jennifer, don’t you know that people buy from computers they like?” Because people buy from people they like, not from computers.

Buy 100
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5 Signs You’re Buying SEO Snake Oil

B2B Marketing Traction

Your SEO vendor has nothing in their proposal about content relevant to your customers and prospects. Today getting found online is all about offering valuable content that is shared by others on social media. If you provide good content, people will read it, comment on it, and link to it.

SEO 100
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How to Engage Your B2B Prospects with Great Content

B2B Marketing Traction

Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? Engage your B2B prospects that are the middle of the buying cycle. The engagement step is the middle of the buying funnel, or MOFU (middle of funnel).

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B2B Marketers to Spend More on Content Marketing in 2013

B2B Marketing Traction

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Should you join in this content marketing trend?

Spending 100
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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. People want information when they are ready to buy, not when you want to sell.

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B2B Online Marketing Content: How Much Should You Give Away?

B2B Marketing Traction

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” B2B Service Marketer – Answer Why and What.