Zoominfo
NOVEMBER 29, 2023
There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. ” Advocates in Waiting Younger generations are primed to become brand advocates.
Customer Experience Matrix
MAY 2, 2021
The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists. This work is the same whether you’re building or buying.
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Marketing Insider Group
NOVEMBER 21, 2023
How does a playing card company end up becoming one of the world’s most enduringly popular video game makers ? Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. Then discover how to sell the solutions to people’s needs and wants.
Webbiquity
NOVEMBER 10, 2020
The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. The 63-page study provides a wealth of insights for B2B marketers and product managers. as opposed to products.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.
Zoominfo
JUNE 2, 2021
Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. Buying Signals Reveal Interests. Figure 1 : Real-time buying signals can boost various sales and marketing activities.
Tony Zambito
NOVEMBER 1, 2020
We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Today, a third to 40% of buyers want a seller-free buying experience.
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Intent data can also be utilized to help hone the scope of the companies that you target with your marketing efforts, helping to eliminate hours spent calling prospects who are uninterested in buying your product or services.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.
Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC
The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. How can any company truly thrive? During this session, you will learn: How to minimize the time it takes for your prospect to commit and make a final buying decision.
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