Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. How video engages prospects throughout the buying cycle.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

JANUARY 6, 2009

Like most companies, you have probably built a significant database of prospective customers. It’s not uncommon to have 100,000s of contacts, or even millions, in a B2B company’s contact database. That database is a significant asset that gets undervalued at most companies. Five Tips for Effective Lead Nurturing.

Lead Nurturing 48

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

ConvertKit

JANUARY 15, 2021

Well, Marketo decided to find out. Marketo 2018 ). Each time a subscriber buys a product through ConvertKit Commerce , they’re tagged automatically with the name of the product. It’s surprising to see, then, that only 11% of emails are sent with a personal sender name instead of a company name ( SuperOffice 2018 ).

Statistics 130

Statistics Email Marketing Planning CAN-SPAM 130

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). When I joined ShipServ, it was clear that we needed to better align our selling cycle to the buyers' buying cycle.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

OutboundView

FEBRUARY 28, 2019

This playbook can be reused by any company looking to bolster inbound lead generation, accelerate sales cycle velocity, and retain and expand its existing client base. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. The average social media activity of Forbes 100 companies in 2010 showed a consistent weekly effort ( InsideView ). Remember, your job is to build a relationship with your prospects.

Demand Generation 48

Demand Generation Social Media Demand Generation 48

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . External databases can be created or obtained from a variety of data providers. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Develop customer relationships, automate marketing programs, measure marketing ROI. Marketing Automation. Business Goal. Marketing Automation. Account Management. Sales Forecasting.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

JANUARY 14, 2024

One of the key strengths of HubSpot is its ability to create personalized customer journeys through marketing automation, ensuring that potential customers receive relevant content at each stage of their buying process. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

AUGUST 27, 2008

What's unique about KCA is that it's the only PR/marketing firm in Minnesota, and one of few anywhere, that's exclusively focused on working with B2B technology companies. What are your top 3 tips to help business to business companies tackle the art of innovation? A recent post on your blog discusses using blogs for social media.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Metadata

DECEMBER 3, 2020

We talk a little bit about how to create categories and what you did at companies to make your category successful. And, I try to help entrepreneurs and companies at the inflection point. That’s where I try to help, and it’s worked out pretty well, in a couple of companies like Segments, Drift, or Gorgeous most recently.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

We talk a little bit about how to create categories and what you did at companies to make your category successful. And, I try to help entrepreneurs and companies at the inflection point. That’s where I try to help, and it’s worked out pretty well, in a couple of companies like Segments, Drift, or Gorgeous most recently.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Optinmonster

JANUARY 14, 2024

One of the key strengths of HubSpot is its ability to create personalized customer journeys through marketing automation, ensuring that potential customers receive relevant content at each stage of their buying process. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Valasys

JUNE 10, 2020

According to combined research by Marketo and ReachForce, companies with aligned marketing and sales teams are 67% more efficient at closing deals. Furthermore, another report from Marketo shows that integrating sales and marketing endeavors leads to 209% more revenue from marketing. Mike Lieberman, Co-founder, and CEO,?Square

B2B Sales 64

B2B Sales B2B Marketing Work Management B2B 64

Onalytica B2B

JULY 16, 2018

30% of Fortune 500 companies have made the shift to CX strategies. We are a long way from mass adoption of CX strategies, and there is clearly a need for more buy-in from senior management. By this he means the Kim Kardahians, TV personalities or Big YouTubers of the world. Customers conduct a referendum on your brand everyday.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Adobe Experience Cloud Blog

MAY 28, 2013

You can see product demos and how-to tutorials on Youtube. Now everyone can, with a little time investment, become more knowledgeable about a product than even maybe the people who work at the company that produces it. FROM Buy then Try TO Try then Buy. With the rise of freemium buyers can try before buying.

Amazon 48

Amazon Television marketing Work Management Customer Satisfaction 48

Vidyard

OCTOBER 27, 2019

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. If, on the other hand, the video earned just 200 views, but they were all decision makers at Fortune 500 companies, it could be a huge win. That’s all terrific.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

JANUARY 6, 2022

Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Average Number of All Videos Per Company by Industry 1.3 Produced Videos 1.2

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Heinz Marketing

JULY 16, 2018

Dave Gerhardt , VP of Marketing at Drift joins us this time to discuss how the buying experience is broken and why the only way to fix it is to enable more conversations. Here’s an example of how this plays out: It’s never been more important to make it easier for your customers to buy. But businesses have not adapted yet.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.).

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Adobe Experience Cloud Blog

DECEMBER 17, 2015

As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. Get an outsider’s buy-in. Take a look at a post from Innocent Drinks—a healthy beverage company—for the perfect example. for infographics, YouTube/Vimeo for videos, Publi.sh for ebooks, and Medium for blogs.

Social Media 48

Social Media Tactics Banners Media 48

Convince & Convert

JULY 15, 2016

It’s Jay Baer from Convince & Convert and welcome to another episode of Marketing Marvels, where I bring together some of the most interesting, fascinating and useful marketing technology in the world, we do a quick demo and I tell you who should buy this software. In our case we use Marketo. You can absolutely do that.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Best Software for Small Business. LEARN MORE. HubSpot CRM.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

FEBRUARY 2, 2021

And while these tools help them close deals remotely, they also make the act of buying less personal. Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 YouTube Statistics 3.7

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Adobe Experience Cloud Blog

JANUARY 14, 2019

It’s really about understanding user intent, emotion, state of mind, extrapolation of thoughts, semantic connections, understanding entity-relationship models, etc. You’ll probably YouTube it, or even better, Google it first. Do you need to get a CDN, do you need to buy more servers? Pitfall #5: Ignoring Video .

Webinar Metrics 134

Webinar Metrics Demand Generation Agencies Marketing & Strategy Lead Ranking 134

Vidyard

SEPTEMBER 14, 2021

It enables us to build trust—and trust stands at the heart of client relationships across many, if not all, sectors of the financial services industry. “64% It enables us to build trust—and trust stands at the heart of client relationships across many, if not all, sectors of the financial services industry. “64% YouTube Statistics 3.7

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Single Grain

JANUARY 15, 2020

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. By 2021, almost one third of Internet users will be using ad blockers — which means that almost one third of all ads won’t reach their target and these companies will lose a good chunk of revenue. Get A Free Consultation.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Full Circle Insights

NOVEMBER 25, 2020

Lane Rizzardini, owner of Marion Relationship Marketing , added the biggest trend in digital marketing this decade is the significant increase in local search and the changes in consumer search behavior as a result. People on mobile devices are typically looking to buy at that moment.”. Build vs Buy Marketing Analytics.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Referral Rock

OCTOBER 30, 2019

These tools can be valuable for any company, regardless of your size — freeing up precious time for your team to focus on more useful tasks, like strategy. Customer Relationship Management (CRM). How it helps: monitors and tracks customer relationships. Hubspot is great for any company new to using a CRM.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SmartBug Media

DECEMBER 6, 2018

Here’s an example: Company A writes a 1,500-word article on a topic and dives into 10 subtopics that relate to that core topic. Company B would write a 5,000-word article on the same topic and dive into 20 subtopics and also include infographics or videos to make it even more engaging for their audience. Infographics. Pop-Up Forms.

Industry CMS 84

Industry CMS Lead Scoring Lead Ranking CMS Development 84

SnapApp

DECEMBER 22, 2016

Contently has been named one of the top 100 fastest growing private companies by Inc. The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. Their blog helps everyone from startups to Fortune 500 companies create engaging content.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. . HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Overall Best Software Product Winners. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Best Software for Enterprise Business. LEARN MORE. HubSpot CRM.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Best Software for Mid-Sized Business. LEARN MORE. HubSpot CRM.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

DECEMBER 9, 2014

In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. In order to be truly engaging, marketers need to create a continuous, authentic relationship. And…here, here! Seth Godin: The short answer is?

Paid Search Agency 48

Paid Search Agency Advertising Agencies Peer-to-peer Work Management 48