Zoominfo

JUNE 11, 2021

Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. Use buying signals to get in front of newly established businesses. In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Only B2B

FEBRUARY 1, 2024

” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. What is the buying probability? And that’s why most companies are focusing on creating the next generation of data professionals.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. The key to success is consistently delivering value throughout the buying journey until your prospects are ready to purchase.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. Did we miss an important or mission-critical piece of research?

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. The average sales cycle has increased 22% over the past 5 years due to more decision makers involved in the buying process. Sirius Decisions. CSO Insights.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. The average sales cycle has increased 22% over the past 5 years due to more decision makers involved in the buying process. Sirius Decisions. CSO Insights. Think about it.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

Porch Group Media

JANUARY 14, 2023

Email Personalization Statistics Campaigns that use email personalization perform better overall. According to the latest research, email personalization has many benefits: According to 75% of marketers, click-through rates are improved due to personalization. Image personalization is also an effective strategy for email messages.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

EveryoneSocial

JULY 31, 2018

No matter what industry your company is in, or if you sell a product or if you sell specific services, having company content is key to growing brand visibility online. It’s not the only key to being seen online, but also helps attract the right prospects back to your company website. What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. Two years ago, McKinsey published a startling report entitled “ How B2B companies talk past their customers.”

Forrester 80

Forrester Content Trade Show Opinions 80

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

SugarCRM

DECEMBER 1, 2015

Gaining executive buy-in for any new technology is not unlike pitching an idea in the shark tank. You’ll want to find results that align with your business case, but here are a few samples of what’s out there: Companies who use marketing automation convert 53% more leads to marketing qualified leads and report revenue growth 3.1%

Marketing Automation 50

Marketing Automation Automation Buy Planning 50

SugarCRM

DECEMBER 1, 2015

Gaining executive buy-in for any new technology is not unlike pitching an idea in the shark tank. You’ll want to find results that align with your business case, but here are a few samples of what’s out there: Companies who use marketing automation convert 53% more leads to marketing qualified leads and report revenue growth 3.1%

Marketing Automation 50

Marketing Automation Automation Buy Planning 50

Top Rank Marketing

SEPTEMBER 4, 2023

The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition is fierce. of company revenue on average down to 9.1% Namely, it showed that 80% of buyers expect the same buying experience as B2C customers.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. During this time, not only have company customers learnt to spend wisely, but the whole buying generation has evolved.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

ClickZ

SEPTEMBER 27, 2019

In a nutshell, marketing orchestration technology helps companies improve coordination of the marketing workflow so businesses can build effective marketing campaigns and content. These companies use our platform to reduce their production costs and understand the impact of their marketing initiatives,” says Roth. Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

NetLine

JUNE 21, 2022

This happens every day online; a user requests a piece of content only to be hounded by a company rep asking if we’d like to see a demo of their product. Research from FocusVision states that consumers consume up to 13 pieces of content before coming to a purchase decision. . No, thanks, pal. While the Consumption Gap sat at 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Content4Demand

SEPTEMBER 24, 2021

Intent can also help identify accounts in a buying process that are not in a defined Ideal Customer Profile. Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

6sense

DECEMBER 1, 2021

We all leave “footprints in the snow” as we traverse the web to shop, research, socialize, and more. Clueing Into Buying Teams. Where this data pairing is even more powerful is in the context of B2B purchases driven by buying teams , i.e. when lots of similar footprints head in a common direction. Consider that: . Device IDs.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. Source : Forrester Research. 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers. B2B Customer Perspective and Buying Process. B2B Customer Perspective and Buying Process.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

ANNUITAS

MARCH 10, 2015

For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. Research by the Fornaisse Marketing Group says that 73 percent of CEOs think that marketing lacks credibility. Companies that measure employee turnover and engagement understand that they affect customer satisfaction.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI.

Planning 58

Planning Studies B2B Marketing Trends 58

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Therefore, marketers must prioritize making the buying experience as seamless, intuitive, relaxed and enjoyable as possible. More likely than not, you’d feel unappreciated or confused.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Strategic-IC

NOVEMBER 10, 2020

In the past, key account marketing was used by larger companies to target a select handful of major accounts. Related: We’ve created a roundup of ABM quotes and statistics to give you an overview of the ABM landscape. So unless companies intend to spend a ton of resources, time and energy, ABM is the right strategy.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

KoMarketing Associates

SEPTEMBER 14, 2013

B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. Customers (B2B or B2C) are buying more like “prosumers”. They are searching and researching online, looking for solutions that fit their specific needs, and certainly trying before they are buying.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Digital B2B Marketing

APRIL 2, 2013

The buying process may take 12 to 18 months. Tactics like buying branded search terms or running retargeting campaigns are particularly cost-effective on paper because only target people who have already shown a level of interest or familiarity with your solution. The image is Forrester’s reimagined sales funnel.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Hinge Marketing

JUNE 12, 2019

Forrester defines sales enablement as “A strategic, ongoing process that equips employees with the ability to consistently have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s journey. Let me lay out a few statistics for your consideration. Predictable. Why B2B Sales Enablement?

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Hubspot

MARCH 25, 2014

The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide." Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs. That’s going to change everything,” he says.

Enterprise Management 28

Enterprise Management Marketing Automation Services Marketing Management Research 28

KEO Marketing

MARCH 30, 2017

Research can be biased. When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When researching organizations from different industries, the answer depends on the lead generation strategies they implemented that year.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. Due diligence and market research are essential in the early stages. Write it down.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter.

Social Media 159

Social Media Media Stats Statistics 159

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize.

Spending 120

Spending Media Mobile Advertising Forrester 120

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. for weak omnichannel companies.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85