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KoMarketing Associates
APRIL 25, 2013
Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media.
Heinz Marketing
MARCH 21, 2022
This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. If someone has exhibited some intense signals or attended a webinar or downloaded a white paper.
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Marketing Insider Group
JANUARY 24, 2013
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketo – Marketo.com – Marketing software. Write case studies, eBooks, white papers, etc. Write case studies, eBooks, white papers, etc.
Leadspace
JANUARY 17, 2017
Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.
Ambal's Amusings
APRIL 29, 2010
Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. By mapping content to buying stages your content will address prospect needs from status quo through purchase decision.
Ambal's Amusings
JANUARY 21, 2010
Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term. If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process.
Ambal's Amusings
FEBRUARY 18, 2010
Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.” How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Ardath Albee's Tip. MarketingSherpa.
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