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B2B Case Study Best Practices: Real Results & Happy Customers

Rev

Within those scientific journals, a Case Study demonstrates the evidence behind the science. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. But wait… What is a Case Study?

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How to Ask for Help (The Right Way).

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How to Ask for Help (The Right Way).

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A/B Testing Video on PDPs: How to Get the Most Out of Your Videos (+ Real Case Study)

Convert

After all, this is where potential customers make the decision to add an item to their cart. As such, it’s important to ensure that the product detail page is as effective as possible and has all the necessary information to push a potential customer to buy the product. Check the entire case study below.).

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. I’ll dig into each of these steps in the case study below. The DriveSafe case study. The secret behind a successful SEO sprint.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. Quick Takeaways. Avoid direct sales messages in this type of content.

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How Content Marketing Builds Trust

Marketing Insider Group

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. more likely to buy from it, and 1.8x