Buy, Case Study, Content, Marketo and White Paper

Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Only B2B

FEBRUARY 28, 2024

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. Wondering why people buy? By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. Unsure where to start?

Intent Data

Intent Data Intent Intent Signal Sales Qualified Leads

Are White Papers Dead?

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.

Paper

Paper Ideal Customer Profiles Marketing Automation Services Eloqua

6 Ways to Include Customers in Your Content

Adobe Experience Cloud Blog

JULY 17, 2018

In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. The best way to capitalize on this is by including your customer in your content marketing strategy. In this blog, I will share with you 6 ways you can begin to include customers in your content.

Peer-to-peer

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

4 Steps to Better Lead Generation Strategy | Digital Maturity

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Nurturing a relationship with those that are ready to move closer to the buying stage will help drive quality leads. And the buying phase often requires their sign-off. Once an individual is interacting and fits your target criteria, you can start delivering them engaging content. Step 2: Create Engaging Content.

Lead Generation

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring

How To Double Content Consumption With A Re-Engager Campaign

PathFactory

JUNE 29, 2020

Using this method, we were able to encourage our most engaged leads to come back to our content for an additional 183% more engagement. Whether for your paid or owned channels, this technique is like a buy-one-get-one for engagement. In this case I wanted to see which automated re-engagement scenario was driving the most traffic.

Campaigns

Campaigns Marketo Sales Qualified Leads Lead Scoring

3 Steps to Building an Employee Advocacy Strategy

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. Understand which Content Types will be Shared. Select Employee Advocates & Establish Buy-In.

Webinar Metrics

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer

Content Takes Center Stage

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content. Stephanie Tilton. Get Customers.

Microsite

Microsite Buyer Personas Buying Cycle Emarketing

Is Lead Nurturing Possible Without Lots of Content?

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. How can they do this with limited content marketing assets? What can they do?

Lead Nurturing

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads

Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing

Emarketing Marketing Automation Services Manticore Marketing Management

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Cambridge, MA – [link].

Twitter

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing

Create a World of Marketing Automation Through Good Content—and Imagination

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

From time to time I speak with marketers who tell me, “We would love to get started but we don’t have enough content.”. When it comes to content and marketing automation I tell people to consider the following: Use quality over quantity —You can effectively start your journey into marketing automation with just a few key pieces of content.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Paid Search Agency

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

DECEMBER 7, 2010

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. How do you nurture leads?

Lead Nurturing

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads

16 Must-Read B2B Marketing Strategy Ebooks

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. He discusses best practices for elements such as linking, drop down menus, content and tabs in order to improve customer experience on websites. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

Demand Generation Agencies

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy

How to use Video Marketing to Generate Leads

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

Top of Funnel

Top of Funnel Video Marketing Lead Scoring Lead Ranking

Lead Nurturing - Achieve better marketing results in only 20 minutes a week

Adobe Experience Cloud Blog

AUGUST 4, 2009

Today Marketo released chapter one on a four part series on lead nurturing. Randomly calling leads every six weeks to see if they are ready to buy. Blasting your entire database with a new case study. And typically, these webinars have one or two speakers, so you are only getting one or two points of view. .

Lead Nurturing

Lead Nurturing Leads Lead Marketing Qualified Leads

Email Marketing Best Practices from MarketingProfs Virtual Event

Adobe Experience Cloud Blog

JULY 12, 2010

Buying Expensive. Buying More but Paying less. There are many ways to do this, but typically you are either sharing information about a white paper or newsletter via a Tweet or permantly posting a link up that resides in a social media page that allows someone to subscribe to your emails without ever leaving the social media site. .

Email Marketing

Email Marketing Practices Lead Scoring Lead Ranking

B2B SEO Mastery: The Comprehensive Guide for Modern Marketers

ClearVoice

OCTOBER 27, 2023

Businesses are often looking for long-term partnerships, and the SEO strategy needs to support this extended buying process. It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. Consider a B2B SEO campaign for a cybersecurity firm.

Enterprise Management

Enterprise Management Work Management Marketing Management SEO

Improve Lead Generation with Help from Unhappy Customers

Adobe Experience Cloud Blog

MAY 11, 2011

Not only can a cranky customer puncture a hole in your enthusiasm, if the point of contention isn’t resolved they can quickly move from an un-happy customer to an ex-customer. Are you leveraging white papers and webinars? Can you create a quarterly update that offers quality content for your customer?

Lead Generation

Lead Generation Generation Leads Lead

13 Proven Marketing Hacks to Generate Guaranteed Leads

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? The content that you behind sign-up forms or paywalls is called gated content or lead magnets. Here’s a great video marketing hack from Marketo.

Paid Content

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads

How to Convert Marketing Qualified Leads to Sales Qualified Leads

Only B2B

MARCH 13, 2020

Look Marketers use a range of tools (drip campaigns, newsletters, content etc) to convert marketing qualified leads to sales qualified leads, but all of it centered around one single idea. They are aware of their pain point but most they are not ready to buy. Are they engaging regularly with your content? Lead Nurturing.

Sales Qualified Leads

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel

Back to Basics: What is a Landing Page and How Do They Work?

SmartBug Media

DECEMBER 17, 2019

If you use a marketing automation tool like HubSpot or Marketo , you’ll be able to see what offer the lead converted on, when they converted, and other interactions they’ve had on your site. A visitor will fill out the form on the landing page because they believe the content they are accessing will be valuable to them.

Landing Pages

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads

How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

APRIL 19, 2016

Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience.

Demand Generation Agencies

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency

Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

JANUARY 14, 2019

They have way, WAY more information at their fingertips influencing how they shop and buy. The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. She talks about shifting from “buying journey funnels” to “full-on customer lifecycle management.”.

Top of Funnel

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Marketo's Modern B2B Marketing. Get Content. Set Parallel Content Goals.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand B2B Marketing

How to Create Targeted Content for Every Stage of Your Marketing Automation Funnel

ClearVoice

AUGUST 8, 2019

Automation should set out to do two things: Capture leads : This would be through a web form on your site that allows visitors to register and automatically receive whatever you promised them ( typically a white paper ). They are looking for information, not calls to action to buy. What makes good TOFU content?

Top of Funnel

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation

Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

FEBRUARY 28, 2021

White Papers. Case Studies. Building a Solid Case for Attribution to the CMO. Build vs Buy Marketing Analytics. Content Optimization Reference Sheets. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Full Circle Insights

5 Strategies to Help Teams Thrive after a Merger

Kapost

MARCH 17, 2017

Centralize Your Content. Before you do anything else, your team needs to find all your content—and I mean all your content. From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Once your content is centralized, you can build a brand style guide.

Enterprise Management

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy

Moving Beyond Gated Content: Other Tech to Help Generate Leads

ClearVoice

OCTOBER 28, 2019

What are some new and engaging ways to boost your content marketing efforts that skyrocket conversion rates? I’ve also been using “gated content” as a lead generation tool, and sadly, often only see a 3 percent or 4 percent conversion rate. What are the non-traditional options for content-gated lead generation?

Top of Funnel

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads

5 Things Every SaaS Salesperson Should Know About Marketing

SmartBug Media

JULY 25, 2019

Marketing campaigns tell a story to your customers that will ultimately help them buy from you in confidence. White papers. Marketers help get your buyer personas closer to all three of those goals through content. That’s where marketing can step in. Blog articles. Infographics. Marketing can make your job a lot easier.

Buyer Personas

Buyer Personas Marketing Automation Services Thought Leadership Marketing & Strategy

How Inside Sales Enablement Can Help Increase Revenues

Adobe Experience Cloud Blog

AUGUST 15, 2017

By providing the training, coaching, processes, content , and tools sales people need to do their jobs, sales enablement makes it easier for them to close more deals. All of these tools empower reps to spend more of their time engaging with prospects and moving them through the buying cycle, more professionally and more quickly.

Work Management

Work Management Marketing Management Marketing Automation Services Buying Cycle

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

AUGUST 2, 2023

For this reason, both B2B marketers and salespeople should be clear on the definition of a lead within their own organization —as well as being clear on the definitions of other stages within the buying journey. Image Caption: Great content remains key to effective B2B lead generation.

Lead Generation

Lead Generation Lead Ranking Sales Management Lead Scoring

Marketing in a Downturn Part 2: Content, Content, Content

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. That means creating and repurposing valuable content that reflects what your buyers and prospects are interested in, and guides them through the sales funnel at their own pace. Plan your Content.

Top of Funnel

Top of Funnel Sales Management Planning Content

10 Top B2B Marketing Metrics for 2017

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. It’s time to connect your content efforts to real results. Measure the Health of Content Production.

Top of Funnel

Top of Funnel Lead Ranking B2B Marketing Planning

Amazing Account Based Marketing Tactics for Your Entire Funnel

Vidyard

JANUARY 5, 2017

Rather than just tout the amazing blessings of account based marketing — and believe me, there are many — she dove deep into how Marketo uses ABM to drive prospects through every stage of the pipeline, why personalization is the real key to success, and more importantly, how you can apply this strategy to your own ABM efforts.

Sales Management

Sales Management Account Based Marketing Top of Funnel Marketing Funnels

The Foundation of an Effective Content Marketing Strategy

Atomic Reach

NOVEMBER 9, 2018

For the past decade, content marketing has become all the rage, and with good reason. It allows businesses to transform from nameless enterprises looking to make a sale to organizations that want to add value to customers by providing valuable content. What is Content Marketing? Why the Rise in Content Marketing?

Enterprise Management

Enterprise Management Work Management Marketing Management Marketing Strategy

What Is Lead Generation in 2019

Albacross

APRIL 24, 2019

MQLs are prospects that the marketing team deems promising but not yet ready buy - they have shown interest or initiated contact, but there isn’t enough data to determine their level of interest. Buy an email list, and spam the list with promotional offers. What Are MQLs And SQLs. MQL - Marketing qualified lead. Retargeting.

Lead Generation

Lead Generation Lead Ranking Sales Management Sales Qualified Leads

I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. But as we will see, this model is looking increasingly outdated in the face of modern B2B buying. Non-linear buying breaks the “baton handoff” model. It’s time for marketers to adjust the sails.

Sales Management

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing

64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them.

Budget Programs

Budget Programs Marketing Automation Services Resources Marketing Budget

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

JULY 16, 2018

He discussed how video is the most preferred content tactic and can play a powerful role in B2B with the various use cases including: Training – for both staff and customers. René also introduced us to his model for video and content strategy and production. Demonstrate / promote your product. Attract new customers.

Top of Funnel

Top of Funnel Lead Ranking B2B Work Management

How Smart Lead Nurturing Can Grow Revenue

LeanData

OCTOBER 13, 2015

Coveney and New-Waterson, who both are Marketo champions, described how the best lead nurturing is a combination of technology and authentic human interaction. It’s about delivering the right content to the right people at the right time,” Coveney said. “It It all comes down to the conversation being relevant.”. “It

Lead Nurturing

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads

Getting Buy-In for Agile Marketing

Full Circle Insights

JUNE 22, 2021

Getting buy-in for agile marketing is part persuasion, part demonstration. If you gain buy-in, then you’re ready to make a pitch to the CFO, CEO and CRO. White Papers. Case Studies. Building a Solid Case for Attribution to the CMO. Build vs Buy Marketing Analytics. AppDynamics Case Study.

Planning

Planning Lead Ranking Sales Management Marketing Attribution

How Smart Lead Nurturing Can Grow Revenue

LeanData

OCTOBER 13, 2015

Coveney and New-Waterson, who both are Marketo champions, described how the best lead nurturing is a combination of technology and authentic human interaction. It’s about delivering the right content to the right people at the right time,” Coveney said. “It It all comes down to the conversation being relevant.”. “It

Lead Nurturing

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads

How Smart Lead Nurturing Can Grow Revenue

LeanData

OCTOBER 13, 2015

Coveney and New-Waterson, who both are Marketo champions, described how the best lead nurturing is a combination of technology and authentic human interaction. It’s about delivering the right content to the right people at the right time,” Coveney said. “It It all comes down to the conversation being relevant.”. “It

Lead Nurturing

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads

Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Are White Papers Dead?

Webinars

Trending Sources

6 Ways to Include Customers in Your Content

Webinars

4 Steps to Better Lead Generation Strategy | Digital Maturity

How To Double Content Consumption With A Re-Engager Campaign

3 Steps to Building an Employee Advocacy Strategy

Content Takes Center Stage

Is Lead Nurturing Possible Without Lots of Content?

Book Review: eMarketing Strategies for the Complex Sale

Top 50 B2B Marketing Influencers On Twitter

Create a World of Marketing Automation Through Good Content—and Imagination

B2B Lead Generation without Lead Nurturing is Doomed to Fail

16 Must-Read B2B Marketing Strategy Ebooks

How to use Video Marketing to Generate Leads

Lead Nurturing - Achieve better marketing results in only 20 minutes a week

Email Marketing Best Practices from MarketingProfs Virtual Event

B2B SEO Mastery: The Comprehensive Guide for Modern Marketers

Improve Lead Generation with Help from Unhappy Customers

13 Proven Marketing Hacks to Generate Guaranteed Leads

How to Convert Marketing Qualified Leads to Sales Qualified Leads

Back to Basics: What is a Landing Page and How Do They Work?

How to Match Your Content Strategy with the Buyer’s Journey

Dump the Sales Funnel in Favor of Lifecycle Marketing

ClickInsights: How can B2B marketers use content effectively for demand generation?

How to Create Targeted Content for Every Stage of Your Marketing Automation Funnel

Why a Single Source of Truth Is a Huge Deal

5 Strategies to Help Teams Thrive after a Merger

Moving Beyond Gated Content: Other Tech to Help Generate Leads

5 Things Every SaaS Salesperson Should Know About Marketing

How Inside Sales Enablement Can Help Increase Revenues

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

Marketing in a Downturn Part 2: Content, Content, Content

10 Top B2B Marketing Metrics for 2017

Amazing Account Based Marketing Tactics for Your Entire Funnel

The Foundation of an Effective Content Marketing Strategy

What Is Lead Generation in 2019

I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

64 B2B Marketing Tools and Resources

Key Takeaways from attending 7 Talks at B2B Ignite 2018

How Smart Lead Nurturing Can Grow Revenue

Getting Buy-In for Agile Marketing

How Smart Lead Nurturing Can Grow Revenue

How Smart Lead Nurturing Can Grow Revenue

Top 60 B2B Marketing Posts and Hottest Topics November 2010

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