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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

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Marketing Automation Trends for 2010

LeadSloth

Christoper Doran , CMO, Manticore Technology. Scott Mersy , VP Marketing and Products, Genius.com. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010.