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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy. Then brands need to map content to each stage of buyer journey and fill the gaps.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

Their journey often loops and repeats steps multiple times, like this: The number of channels and repeating loops creates more opportunities than ever for buyers to fall out of the journey — costing brands millions in lost sales. And, they might not reach out to your company in person until they are ready to buy.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Then brands need to map content to each stage of buyer journey and fill the gaps. The final step requires aligning those journeys with content strategy decisions and ROI measurement.

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Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic. Today, a third to 40% of buyers want a seller-free buying experience. An unsettling time.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey. How to secure organizational buy-in (and cooperation!).

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Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey

Influitive

B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67% of the buyer’s journey is done digitally before contacting a sales rep. The post Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey appeared first on Influitive.

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Enhancing Your B2B Buyers’ Journey 

PureB2B

While online B2B buying habits have changed dramatically in the past decade, today's B2B buyer journey looks a lot different than it did just a couple of years ago. Therefore, it’s generally better to focus on your own Ideal Customer Profile and buyer personas as opposed to cookie-cutter categorization.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey.