How to Sell, Where to Buy
WebMarketCentral
SEPTEMBER 18, 2006
The professional services marketing experts at RainToday will be hosting a valuable Webinar on " How to Lead Masterful Sales Conversations " October 5th and 10th.
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WebMarketCentral
SEPTEMBER 18, 2006
The professional services marketing experts at RainToday will be hosting a valuable Webinar on " How to Lead Masterful Sales Conversations " October 5th and 10th.
WebMarketCentral
JULY 23, 2009
In fact, as more publishers opt to offer a PPC buying option, the universe of PPC ads will continue to increase." And people won't search for what they have no budget to buy. The somewhat sticky question this provokes is why, in a siloed world of search/display/offline media buying, are search marketers buying display ads?
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WebMarketCentral
DECEMBER 10, 2009
Jason DeRusha of WCCO TV), the arts ( Kate Iverson ), corporate marketing ( Kelly Groehler of Best Buy), and PR agencies ( Blois Olson and David Erickson from Tunheim, the brilliant Jennifer Kane , and, um. me ), among others. Paul del.icio.us Paul Contact Tom Pick: tomATwebmarketcentralDOTcom. Social Tagging Need to Know.
WebMarketCentral
MAY 12, 2009
Buying committees look to Google and service providers’ websites for information first and repeatedly, according to Enquiro. After all, B2B purchasers are buying the supplier along with the product or service. Enquiro surveyed 1,000 B2B buyers to learn what the top influencers are in the purchase decision.
WebMarketCentral
AUGUST 4, 2009
This changes the role of marketing; instead of generating the lead and moving on, today’s marketers must synchronize their marketing throughout the buying process, providing potential buyers with high quality content that is contextually relevant." ( Scott Albro ).
WebMarketCentral
DECEMBER 14, 2007
Among the worst offenders are Circuit City and Best Buy , though in fairness, no major retailer has handled the situation with any degree of integrity or dignity. That response to date has ranged from blatant price-gouging to forcing potential customers to wait in absurd and often ultimately pointless lines, sending most home empty-handed.
WebMarketCentral
OCTOBER 1, 2008
Then there is the matter of link buying. Since external links are very important to search ranking, the practice of buying links became common. As the folks at Ranked Hard very creatively explain it, "link buying (got) out of control and Google's way to handle it was to penalize both the link buyer and the link seller.
WebMarketCentral
NOVEMBER 3, 2009
Of course, such pages are critical: no one will buy anything from you if they don't understand what you offer. Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets. 2) Tell a story.
WebMarketCentral
JULY 7, 2008
While B2B products can't be marketed in the same manner as clothing, sports cars or soft drinks, emotion still plays a vital role in B2B buying. There has to be rationality in the decision, of course, but that doesn't mean any B2B buying decision is purely rational.
WebMarketCentral
SEPTEMBER 29, 2009
The buying process has fundamentally changed. The key role of sales is to provide that last 5% needed to reach a buying decision: the company's differentiating value , or what pain the prospect will experience if they don't buy the right product or service. Many marketers are starting to get this. Most sales people still don't.
WebMarketCentral
JANUARY 28, 2009
That is, buyers don't want to listen to 50 vendors pitch products or services they don't need or can't afford in order to find the one solution they seek, and vendors don't want to waste marketing dollars and sales time chasing prospects who don't need or can't buy their offerings. It will also require generating scale quickly.
WebMarketCentral
MARCH 24, 2009
They do want assistance in understanding whether to buy, how to buy, and what is available to them." As he states it, "The prospect does not want to be 'sold' to.
WebMarketCentral
NOVEMBER 18, 2009
Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Conversation Aggregation.
WebMarketCentral
DECEMBER 6, 2007
Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) hospitals, insurance companies and community banks, all of which buy very differently). and new prospects.
WebMarketCentral
MARCH 16, 2009
According to Forrester, 77% of business technology decision-makers use social media for business purposes—yet only about half feel that it plays an important role in the buying process. These two sites plus About.com collectively received more than 169 million search click-throughs in December 2008, according to Matt McGee.
WebMarketCentral
JULY 16, 2007
White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions.
WebMarketCentral
DECEMBER 11, 2008
But, here's the thing-if you've ever had a three-year old try to carry on a conversation with you, you know it often goes something like this (and if you haven't, you can apparently buy a 3-year old on eBay; another example of why web marketers need to be careful with variable text insertion): 3-year old: Why is grass green? 3-year old: Why?
WebMarketCentral
MAY 20, 2006
Unless you exclusively pay with cash, your favorite retailer knows exactly what you buy and how often you buy it, and RFID technology will soon provide them with even more information. You can buy the names, addresses, and phone numbers of the one million most affluen t households online. Do you market a luxury item?
WebMarketCentral
OCTOBER 6, 2008
Such investments are focused more on reducing costs through improved efficiency than increasing revenue but typically don't require executive team buy-in because they have low visibility and little impact on the enterprise. What is the "whole product" that customers (and potential customers) are buying?
WebMarketCentral
OCTOBER 19, 2009
Dirty SEO tricks you should avoid by iMedia Connection Rich Cherecwich delves into the details of two "gray hat" SEO practices that are best avoided: link buying and domain buying. the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them). Why do SEOs forget about REAL marketing?
WebMarketCentral
NOVEMBER 5, 2006
All survey participants will receive a complimentary executive summary of the final report (due out around January), as well as 50% off the group's current research report, “ How Clients Buy: The Benchmark Report on Professional Services Buying and Selling from the Client Perspective †in the RainToday store.
WebMarketCentral
DECEMBER 14, 2009
Web Link Point your link to an obnoxious "buy now" page. Buy my crap at [link]." Here's an example of an actual bio, only slightly retouched to protect the identity: MLM, Internet Marketing, Cashflow, Twitter Automation. Just click the link above! 40,000+ followers (Are you barfing yet?) I'd love to help you!
WebMarketCentral
NOVEMBER 3, 2008
based SEO consultant Brian Turner makes a compelling case for buying SEO services based on your specific needs—but most definitely not on price. As Brian bluntly points out, ""Buying SEO services by price point alone is definitely in invitation for poor quality services, and even worse, can invite a penalty in Google.
WebMarketCentral
OCTOBER 24, 2008
From the participant side, "LinkedIn members who participate in a survey can choose from a variety of rewards including gift cards from Amazon, Starbucks, Best Buy, or make a donation to charities."
WebMarketCentral
SEPTEMBER 16, 2008
Both the 728x90 and 468x60 horizontal banners are typically used at the top of a web page, but notice the significant discrepancy in CTR; when buying real estate at the top of a page, size clearly matters.
WebMarketCentral
MARCH 6, 2009
6 WordPress Th emes From ThemeForest That Are Worth Every Penny by Rubiqube Adrian Diaconescu explains why he likes these six elegant WordPress themes from ThemeForest , an online marketplace for buying and selling templates and themes for WordPress, Blogger, Drupal, Joomla, Flash, HTML and other environments.
WebMarketCentral
SEPTEMBER 12, 2008
Zappos, Best Buy, Borders, Mastercard Worldwide, Microsoft, Cisco Systems, Telllabs, Canada Post, Abbott Labs, and Charles Schwab will also be speaking and sharing their customer expertise. Go on over, check out the website at www.iqpc.com/us/CustomerLoyalty.
WebMarketCentral
APRIL 10, 2009
In both B2B and consumer markets, most prospective customers will use a search engine at some point in their buying decision process. The fact that some small business owners will buy them as such is likely only to produce more confusion, disappointment, and misplaced suspicion even of reputable SEO vendors.
WebMarketCentral
OCTOBER 12, 2009
This is largely based on the fact that Google is a “backlink-based algorithm” and people would simply buy or find other means of artificially inflating their number of links. Many a SEO Company has tried to manipulate the results to their benefit.
WebMarketCentral
OCTOBER 27, 2008
The perception that people click on natural search results when they are seeking information, but on sponsored search ads when they are ready to buy. No doubt the comments to Rand's post will reveal many reasons for this differential, but here are three that spring immediately to mind: 1.
WebMarketCentral
OCTOBER 20, 2009
The radio people were trying to buy mobile and the mobile people were trying to buy radio—a real waste of time and money. We came across one company that contacted us through their radio buyers asking to run a mobile campaign with us. We later found out that this companies mobile group was planning the same type of campaign.
WebMarketCentral
JUNE 18, 2008
B2B companies were building websites, sending out email newsletters and buying ads on trade publication websites well before their B2C counterparts in many if not most cases, and were certainly active in all of these areas before 2000.
WebMarketCentral
JULY 14, 2008
This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Love the One You're With Maintaining and even increasing sales during an economic downturn isn't just about generating new leads, but also moving the prospects already in your database along in their buying process.
WebMarketCentral
APRIL 30, 2009
I advised one woman to buy a copy of The Cluetrain Manifesto: The End of Business as Usual for her boss. We can have a personal Facebook page for sharing family pictures and things like that, but if we say anything about the company we're asked to take it down immediately."
WebMarketCentral
FEBRUARY 23, 2007
So, in terms of actionable analytics, landing page content should be continually tested and tweaked to convert visitors to buyers whenever possible, but also to give them compelling "learn more" options if they aren't quite ready to buy. ** Terms: web analytics for executives, ThinkMetrics, Brandt Dainow, search marketing analytics, SEO, marketing (..)
WebMarketCentral
AUGUST 20, 2006
With 11 different authors, there are, as one would expect, 11 different opinions about that "one piece of advice," but two of the most common themes are: 1) listen to your prospects and customers, and 2) companies don't buy products or services -- people do (both points made previously here).
WebMarketCentral
SEPTEMBER 8, 2009
If you positively must rank highly for a specific search phrase TODAY, buy it on AdWords. Yes, of course it's important, but as in most other areas of life—you (generally at least) get what you pay for. Instant results. SEO is a longer-term investment. The search engines simply take time to reindex your website and all of your links.
WebMarketCentral
MAY 10, 2007
StyleFeeder A place to share links to style and fashion-related sites and pages: great buys, cool items and shopping sites. Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches. Interesting to the right demographic, but not applicable for general business use.
WebMarketCentral
NOVEMBER 17, 2009
Marketing automation vendors like Manticore are likely to see continued sales growth as more b2b companies recognize the expectations of their buyers have changed.
WebMarketCentral
OCTOBER 9, 2007
Once a visitor has hit your page and read your concise, compelling content, make it clear what you'd like them to do next: buy something (for low-cost, simple products and services) or provide contact information (for more complex B2B products and services). Provide a clear call to action. Offer an incentive for response.
WebMarketCentral
DECEMBER 9, 2009
How are b2b buyers actually using social media in their research and buying decisions? While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? What's the best method for approaching social media marketing?
WebMarketCentral
FEBRUARY 20, 2008
Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned.
WebMarketCentral
AUGUST 14, 2007
The average conversion rate (percentage of clickers who buy an item or provide lead contact information) is 4-5%. Email marketing campaigns The average open rate is slightly lower than that for enewsletters from business publishers, at about 27%. Average CTR is 2.5%, with various sources reporting a range of 1.5%
WebMarketCentral
DECEMBER 29, 2008
I'll talk nice to the analytical data set and buy it a few drinks, but if that don't work, I'll take it out back and knock it around until it gives up the answers. I didn't think you had any more tricks up your sleeve. Thanks for proving me wrong." "No No sweat, Sugar," I tossed back. It's what I do."
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