The Effective Marketer

MARCH 13, 2012

Prospects who are ready to buy get confused, frustrated, or lost on the site – and fail to convert. Give prospects and customers the big picture: what you do, what problems you solve, what benefits you offer, and why people should buy from you. All visitors leave with an impression that the firm is as disorganized as its site.

Planning 100

Planning Allocation Ad Building Content 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 26, 2011

After you’ve watched the video above, go buy his book, Presentation Zen. The first thing you should do is watch Garr Reynolds explaining how to create great presentations at this Google Talk recorded session (video embedded below). It’s an easy read that can take your current presentation and improve it 10x.

Conference 100

Conference Email Campaigns Webinar Metrics Google 100

The Effective Marketer

AUGUST 10, 2014

It makes sense as brands evolve, technology now permeates every aspect of marketing, and consumers have taken control of the buying process. Yet in most companies the organization structure of the marketing function hasnt changed since the practice of brand management emerged, more than 40 years ago. – HBR.

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 9, 2012

That’s where lead nurturing comes in — you need to invest in the process of building relationships with qualified prospects, with the goal of earning their business when they are ready to buy.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JUNE 13, 2009

Part of the challenge is reaching enough people with your message so that at least a significant number of them decide to buy. Odds are that someone may eventually buy the product or service. And how do you reach even greater number of prospects? Give away free stuff. Can free stuff sell? David Meerman Scott is a master at this.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

MAY 18, 2010

Telemarketers often regret the call because the passionate marketer keeps analyzing their sales pitch instead of buying something. Job Marketers are, unfortunately, the majority out there. I’m not sure whether it starts in school, their first full time paying job or it’s just the way they are.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 15, 2010

What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Instead of asking how to match the industry averages, ask instead: How can we improve deliverability? How can we improve open rates? What are the most important metrics we should track? The last question is probably the most important.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JULY 13, 2011

You don’t want it to break as the user is clicking your “buy now” button or similar. Sure, today you have YouTube to host videos but make sure you have all pieces in place before you start the viral engine.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. With the advent of cheap online survey software, everyone it seems is creating and sending out surveys. that will positively affect your campaigns.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

As you discuss the plan of action with your team and with the stakeholders (see previous post), you are also getting buy-in for carrying out the tasks. Effective managers in general are good at taking the responsibility of communicating their decisions to the organization, ensuring everyone is on board and aware of what will happen.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JULY 7, 2011

It’s more than market research, is looking outside and understanding the changes happening in the marketplace, in buying decisions, and in who your target market really is. Marketing helped business leaders think outside their usual market and started to identify opportunities that weren’t even on the table previously.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

APRIL 29, 2009

In your first conversation with a vendor, you should list all the uses (maybe even share the grid with them) for the tool you want to buy and ask for a demo showcasing the specific requirements you have. This way you make sure you control the sales process and don’t waste time with a tool that does not have a feature you consider critical.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JULY 21, 2009

Get people to buy our products! At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Tell them about a new release! And similar comments ensued.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

OCTOBER 13, 2010

Buy the book. You should read an excerpt or check it out at the local bookstore to see if you like how he writes before buying the book. What’s the verdict? OK, now the explanations and caveats. Others may be ok with his style, but it just made it much harder for me to make progress.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 28, 2015

According to SiriusDecisions 2015 Buyer Study, buyers classify “sales presentations” more meaningful or impactful than the traditional marketing assets like whitepapers, infographics, eBooks and Webinars during their buying process. How do you get to see ‘sales presentations’?

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

JULY 5, 2009

The difficult part is to get people to read… and buy! I do hope that some of the points I make above will help you in some way to get better or at least to try harder. Remember, copywriting is easy. If you attended the workshop, what are some of the key lessons you learned?

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 18, 2011

And, the need could range from basic (“Trends and opportunities in apparel retail”), to more advanced (“How new inventory solutions are transforming the apparel retail industry”), all depending upon your target’s knowledge of the issue and their stage in the buying cycle. It goes back to understanding your market. Principles of Great Content.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100