B2B Memes

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A Leap-Day Special

B2B Memes

You can already buy the discounted e-book on Smashwords ; but Amazon requires a review of all changes, so it may not take effect for the Kindle version until leap day proper. Though there really is not much risk in spending 99 cents, you can find out more about the New-Media Survival Guide before you buy it at NewMediaSurvivalGuide.com.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

When a publication buys content (from staff writers or contributors), that clearly counts as editorial. In buying content, a publication is essentially saying that it is good, that it will serve the readers well. But is transparency an adequate defense? For a traditional publisher, the answer would be no.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

When a publication buys content (from staff writers or contributors), that clearly counts as editorial. In buying content, a publication is essentially saying that it is good, that it will serve the readers well. But is transparency an adequate defense? For a traditional publisher, the answer would be no.

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I Don’t Know What DRM Is, But I’m Against It

B2B Memes

There are plenty of signs that book publishers are losing their taste for putting locks on the media you buy, just as music publishers have mostly done. Even if he or she knows that it stands for digital rights management , the average, intelligent, but non- digerati person on the street has no clue what it means.

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Introducing the New-Media Survival Guide

B2B Memes

If you just can’t wait to buy a copy at the bargain price of $2.99, click here now. Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If Not that impulsive? Then you might want to read more about it here.).

Media 100
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Open vs. Closed: Six New-Media Principles, No. 4

B2B Memes

From the user’s perspective, closed systems are generally expensive to buy and to implement while open ones are free and can cost less to put in place. Open-source software like Linux, by contrast, exposes its source code to the world, and not only allows modification by volunteers, but is built on such voluntary involvement.

Media 100
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Will Self-Publishing Save Print?

B2B Memes

For most readers, the electronic version is ideal (ahem: why not buy a copy and find out for yourself ?). Though I plan to put the print version of the Survival Guide up for sale, I don’t expect to sell many copies. But for most authors, I now see, e-books lack one thing that only a paper book can provide: tangibility.

Demand 100