B2B Marketing Traction

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B2B Marketers: People Don’t Buy From Computers

B2B Marketing Traction

When I mentioned this very interesting trend to Cox Ferrall CMC and Sales Consultant Extraordinaire , Cox got a wicked gleam in his eye and said (sarcastically) “Yes, Jennifer, don’t you know that people buy from computers they like?” Because people buy from people they like, not from computers.

Buy 100
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B2B Marketers: It’s Time to Buy a Vowel

B2B Marketing Traction

Buy Vowels : “In the television game show Wheel of Fortune, contestants have the option of solving a word puzzle (a potentially risky move that can generate quick winnings) or buying a vowel (spending a bit of their cash to improve their knowledge about what the puzzle says). Wunker wrote about Rule #2.

Buy 100
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B2B Marketers: People Don’t Buy From Computers

B2B Marketing Traction

When I mentioned this very interesting trend to Cox Ferrall CMC and Sales Consultant Extraordinaire , Cox got a wicked gleam in his eye and said (sarcastically) “Yes, Jennifer, don’t you know that people buy from computers they like?” Because people buy from people they like, not from computers.

Buy 100
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5 Signs You’re Buying SEO Snake Oil

B2B Marketing Traction

When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0,

SEO 100
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New Buying Paradigm Not So New for High Tech Marketing

B2B Marketing Traction

What is even more amazing to me is that the book is still highly relevant for high tech marketing today; in fact, I believe it was a harbinger of today’s “new” buying paradigm that is made possible through social networking. videos of customer testimonials. I believe this is a sign of disruptive technology (Internet, Web 2.0)

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Yes they may have experienced a conservative buying experience in their B2B career. But your buyers are first and foremost human , and the way they buy consumer products has changed. They consult their peers and look at others’ reviews before they buy. People buy based on their emotions. They want stories.

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Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. People want to see from whom they are about to buy! Sociability.