B2B Marketers: It’s Time to Buy a Vowel
B2B Marketing Traction
AUGUST 29, 2011
Buy Vowels : “In the television game show Wheel of Fortune, contestants have the option of solving a word puzzle (a potentially risky move that can generate quick winnings) or buying a vowel (spending a bit of their cash to improve their knowledge about what the puzzle says). Wunker wrote about Rule #2.
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