Biznology

JULY 30, 2012

Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. We asked twenty companies who supply prospecting data to business marketers to share with us statistics about the quantity and quality of the data they have on IT buyers in the U.S. Photo credit: Wikipedia.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. There are more than 40,000 business lists available for rent in the U.S., It’s a good thing that the B2B list business is continuing to evolve in new directions. Photo credit: Wikipedia.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80