B2B Memes

JULY 18, 2011

In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. So, you might ask, why am I writing this? Though its default design is overly busy for my taste, its many options allow CSS wizards to transform it dramatically.

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

APRIL 20, 2010

It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. The commenter, Marylyn Donahue, is a former journalist who now makes a living writing for businesses. Why then does the writer do it?

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

DECEMBER 15, 2011

But with a background at the Boston Herald and the Boston Business Journal , Noyes clearly is—or was—a journalist. Ideally, reporters should become the employees who do more than research and write articles. I’ve always said that if the brand wants to hire a reporter to essentially write copy for them, it’s not going to work.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

NOVEMBER 9, 2011

Our traditional mass-market culture and ways of doing business are built around serving the mass, the normal. Or, like me this month , you might set yourself a goal of writing one post a day in a set period of time. If you choose Twitter, for instance, you might pick a number of tweets to do each day and a number of people to retweet.

Media 100

Media Blogger Social Media Advertising Mediums 100

B2B Memes

JULY 4, 2012

As Ingram writes, you may not like what Journatic does, but you had better accept and acknowledge it: At the end of the day, centralized and partly-automated production of that sort of generic content is likely a reality for newspapers — or even fully-automated production, from services like Narrative Science , which generates sports stories, business (..)

Paper 100

Paper Automation Design Media 100

B2B Memes

JUNE 21, 2010

Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. Gordon went on to observe that “today, publishers of all kinds are using the presence they have in their markets to start related businesses.”

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Although not essential, a brilliant way to build your brand is to write and publish a book.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. FORBES certainly has a voice. So does the journalist, the consumer, the social community and the marketer. AdVoice is organic to our experience, not an add on.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. FORBES certainly has a voice. So does the journalist, the consumer, the social community and the marketer. AdVoice is organic to our experience, not an add on.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JUNE 2, 2010

The only exception he admits is any journalist who plans to quit the business before 2020. If that doesn’t happen, the only option is to write off your employer and seek training on your own. Though he starts by reciting a long list of reasons not to code, he ends up fairly adamantly arguing the case for making it mandatory.

Training 100

Training Advertising Mediums Webinar Metrics Customer Surveys 100

B2B Memes

SEPTEMBER 1, 2010

Rather than subscribing to unmoderated streams of content from sites that only sometimes have articles that interest me, I can now directly read what the Twitter users I follow write or recommend. It also picks up hashtags like #prodmgmt, adding an invitation to read a paper based on that tag.

RSS 100

RSS Twitter Paid Search Agency Tagging 100

B2B Memes

JANUARY 27, 2011

Times yesterday that Demand Media has put in place a “rigorous quality process,” in which each article is “touched by 14 humans, titling, writing, fact checking and copy editing.” The weirdly fascinating thing for me about Demand Media is how it wants to build a high-growth business on commodity content.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

SEPTEMBER 9, 2010

Traditional publishers generally have a wide range of revenue streams, business models, technology platforms and staff that were established in a very different era of media. However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

JANUARY 31, 2012

As Seth Godin says of non-fiction book publishing , it’s an organized hobby, not a business: “The return on equity and return on time for authors and for publishers is horrendous. It wasn’t until I made a fairly detailed writing and publishing schedule and committed myself to it that I was able to produce the book.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

APRIL 29, 2011

Writing can tell a story just as powerfully as a photo. But that’s only true if the writer learns to see and write in a visual way. They just have to recognize their value and put them in their writing. This is visual writing, but it is not simply a snapshot of what the reporter saw.

Advertising Mediums 100

Advertising Mediums Lead Scoring Lead Ranking Organic Leads 100

B2B Memes

MARCH 11, 2011

I taught business writing to college students last semester and my number one rule was ALWAYS remember who your audience is. You talk about a wide variety of topics on Twitter, including your personal life, your work life, the weather, politics, pop culture, builders’ issues, and a lot more. Great question.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

DECEMBER 2, 2010

I may have to cut and paste a few sentences from the beginning, middle, and end of the piece to indicate the main point, or, in the worst cases, write my own summary statement. Though the nut graph originates in journalism, it can benefit all business bloggers. Most business bloggers, I think, get that much.

Blogger 100

Blogger Design B2B Leads 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. In order to truly be engaged in the Twitter cocktail party,” he writes, “I needed to dive into the conversation. I found seven who met this standard.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

OCTOBER 21, 2011

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. Fair enough.

B to B 100

B to B Media B2B Ethics 100

B2B Memes

SEPTEMBER 30, 2011

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. ” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100