work Business Related Topics 
The Forward Observer
MARCH 29, 2024
B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.
The Forward Observer
FEBRUARY 2, 2024
The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore.
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The Forward Observer
MARCH 1, 2024
Integrated marketing and PR strategies are a requirement for all businesses. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
The Forward Observer
FEBRUARY 23, 2024
As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture one story at a time, working with Fortune 500 companies like General Electric, Microsoft, Kraft Heinz, Facebook, and the Big 4 Consulting Companies.
The Forward Observer
JANUARY 19, 2024
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.
The Forward Observer
DECEMBER 8, 2023
However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.
The Forward Observer
MARCH 15, 2024
While this sounds like common sense, shockingly few organizations actually conduct business this way. His work can be seen in tech brands including Intel and Texas Instruments and categories like banks and insurance companies. Allen Weiss and Debbie J. He is also a consultant, conference speaker, and Emeritus Professor at USC.
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