Lattice

JANUARY 11, 2016

Our customer success team works very closely with our customers to ensure that value from predictive can be measured and realized. After the basic lead flow (“funnel”) is documented, it’s time for marketing and sales to work together to agree upon SLAs for each funnel stage. Getting Started. Collaboration is key here. Accountability.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring MQL 100

Lattice

MAY 13, 2016

This is true both of social media, where people provide constant transparency into what they’re doing or who they’re seeing, and in business where the proliferation of data is giving companies a crystal clear understanding of what their customers and prospects need.

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

MAY 24, 2016

For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business. What good is a score if you can’t put it to work? Figure 1: Create models for different target markets.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

OCTOBER 29, 2015

Organizational support and business involvement is key. The three stages of development among organizations that are currently working with the technology include the following: Early-stage organizations, which are piloting, experimenting or launching their first efforts, make up 31% of respondents.

ROI 100

ROI Planning Paid Search Agency Segmentation 100

Lattice

OCTOBER 12, 2015

Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. Target broad audiences and work to increase awareness and demand amongst that large pool of contacts. Remember, these will only work if sales and marketing are in lock-step with one another! And it should be.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

MAY 31, 2016

At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth within their business. Clearly, aligning data with storytelling is an issue that many B2B companies are struggling with, and will continue to work on over the next 12-18 months.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

NOVEMBER 10, 2015

This calls for not only technical and data analysis skills, but also business communications to help all parts of the enterprise participate in and benefit from a predictive marketing strategy. Organizations need highly skilled professionals, versed in everything from data science to content development, to make their analytics efforts work.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100