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Kaon

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“Digital” is an entirely new Marketing Business Model

Kaon

In fact, digital platforms are completely changing the way marketers must think of their world and their work. The business model of marketing has changed from being event-driven (e.g. It is no longer sufficient for marketers to “go digital”.

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Why Augmented Reality and Virtual Reality Will be Important for Your Business

Kaon

When, for example, artificial intelligence (AI) was emerging as a computational and cognitive force, researchers and university professors were constantly in the media explaining how neural networks and machine learning worked, and how this technology (and many other forms of AI) differed from traditional computer programs.

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“Life Isn’t About Waiting for the Storm to Pass. It’s About Learning to Dance in the Rain.”

Kaon

Before I started at Kaon, I worked, almost my whole career, in the event and congress industry. When I left my former company, many of my colleagues said to me, “Are you going to work for an American company, really? No more events, exhibitions, congresses – in a heartbeat, we all found ourselves working remotely from home.

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Press Release: Kaon to be Apple Launch Partner for 3D AR, Showing Interactive 3D Products in Enterprise Environments

Kaon

Deployed on the Kaon High Velocity Marketing Platform ® , Kaon AR allows customers to make more reliable buying decisions by placing photo-realistic, interactive, 3D product models ‘at scale’ within a real physical space, seeing how the product works to solve their business or technical challenges.

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Why You Need a 3D Product Strategy Post-COVID-19

Kaon

When businesses reopen following the COVID-19 shutdowns, they have to adjust to new realities. While there’s a certain comfort in the idea that reopening is itself a return to normal, actual business practices are unlikely to be the same for some time yet. Credit: Pixabay. But in a sense, the same is true of B2B contact.

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Press Release: 3D Augmented Reality Scenes – the Next Frontier of AR for the Enterprise

Kaon

Over the last year, Kaon has elevated the AR business use case from placing photo-realistic, interactive 3D Product Models ‘at scale’ within a real physical space, to now placing interactive 3D scenes (laboratory, data center, office, manufacturing plant, etc.) within a real physical space, in augmented reality.

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Hubspot Inbound Conference Recap 9 of 9

Kaon

The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. What is the unified business model? One organization (Sales and marketing working together). Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. One process.

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