Hive9

NOVEMBER 8, 2021

When it comes to business and consumer needs, the pandemic has changed things, in some way or another—whether minimally or significantly—for every brand out there. They not only were tasked with figuring things out while being sensitive to customers’ needs, but they also needed to move swiftly while doing so.

Marketing & Strategy 244

Marketing & Strategy Marketing Strategy Planning Brand Identity 244

Hive9

MARCH 7, 2017

For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you. 84% of the businesses that do account-based marketing and measure how well it works cite a higher ROI from ABM than from the other types of marketing conducted.

Account Based Marketing 102

Account Based Marketing ABM Research Practices 102

Hive9

JUNE 3, 2016

While everyone in your marketing department is ultimately working toward the same goal, different people and teams have unique priorities and sub-goals. Too many businesses treat dashboards as a data dump – everything you have goes into one place, with little rhyme or reason.

Marketing 100

Marketing Business 100

Hive9

JULY 23, 2020

However, as we all know, 2020 brought about dramatic changes we never could have anticipated: canceled events, full-time remote working, shifting budgets and priorities, layoffs, hiring freezes — the list goes on. Investing in and learning the nuances of an unfamiliar product can be intimidating, especially when there’s a learning curve.

Work Management 150

Work Management Marketing Management Planning Budget Programs 150