Remove work

Direct Response Coach

article thumbnail

The 5 Levers of Direct Marketing

Direct Response Coach

Direct marketing is a results-oriented business. You don’t have to wonder whether your campaign is working. Whenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results. This ongoing adjustment and testing is what makes direct marketing so powerful.

article thumbnail

Sometimes I forget I’m a copywriter

Direct Response Coach

Every year around this time as we approach the holiday season, I begin to assess my business direction for the past year to see what worked and how I might better invest time moving forward. Almost every year, I come to same conclusion: I spend a lot of time working on projects outside my area [.]