| | | Digital Body Language | |  Business + Work | 46 articles |
| Page 1 of 1 | Previous | Next | DIGITAL BODY LANGUAGE NOVEMBER 24, 2009  Marketing Automation and B2B Marketing Predictions for 2010 Marketers who think this way, and truly work to provide valuable information to their audience, will do well. 2) Relationships, Education, and Nurturing: The trend in data becoming free (prediction 1) will work in parallel with a trend in information, of relevance to buyers, being expected to be free. As with any of these, it’s a guess, and entirely my own opinion. Sort of. | DIGITAL BODY LANGUAGE JUNE 1, 2009 Lead Scoring: Eight Critical Questions to Consider These are all great discussions to have, but there are eight critical questions that need to be contemplated and discussed in order to build a lead scoring algorithm that will truly work in a business environment: 1) What are Your Outputs?: Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. What whitepaper, excerpt, or download they last looked at, and what this means in terms of their propensity to purchase. what message to communicate to them? who to nurture further? | | | | | |
| DIGITAL BODY LANGUAGE MAY 24, 2009  Digital Body Language: Our B2B Facebook Marketing Strategy It's a work-hard, play-hard world out there, and there's nothing better to end a day of deep discussions on marketing than sharing a few drinks or going out to grab a bite to eat. suspect we're not the only marketing team who was on one hand intrigued by the reach and the buzz of Facebook, but on the other hand not quite sure what would work from a B2B marketing perspective. | DIGITAL BODY LANGUAGE MAY 12, 2009  Cherry Picking of Leads: B2B Marketing to Sales Handoff Steve Kellogg at Astadia raised the question very aptly in his Endless Lead Loop post, and it's a question we all face as we wrestle with the business process of lead scoring and handing leads from marketing to sales. Let me start by saying that there is no right answer here, and businesses that have consciously decided to allow cherry picking are not necessarily doing anything wrong. | DIGITAL BODY LANGUAGE NOVEMBER 10, 2010  5 Things You Shouldn’t Expect from Marketing Automation However, many marketers become enamored with the latest technology and jump into marketing automation without considering the human investment and business processes needed to make their efforts successful. Have you considered the sales and marketing processes you’ll need to make it work for you? Define buyer personas. Create interesting and relevant content. | DIGITAL BODY LANGUAGE MARCH 25, 2010  Is Foursquare Relevant for B2B Marketers? Lots of businesses, especially those selling to consumers, are experimenting with special offers via foursquare in order to motivate those in the area to drop in, make a purchase, or accept an offer. However, it’s not clear that there is any relevant parallel of this in the business to business environment. The motivation to do this is startlingly small. | | | | | | | |
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DIGITAL BODY LANGUAGE | TUESDAY, JULY 20, 2010  Evaluating Marketing Automation - 10 Questions To Ask
Some organizations have the skills in house to make the needed business process changes, and some organizations are more comfortable bringing in outside expertise in order to facilitate discussions, avoid mistakes, and gain consensus on the changes. These questions will differ based on your business and your team, but the following list of ten questions will hopefully get you started. How do the data, activities, and process aspects of the integration work together with our business? The market for marketing automation software is doing very well these days. MORE >> -
DIGITAL BODY LANGUAGE | FRIDAY, NOVEMBER 6, 2009  Social Media Buzz at a Live Event
blogger marketing resource site is a great way to do this, and we made the URL known through distributing business cards at registration with the URL clearly visible. Destinations and Discussions Beyond the session content itself, the team worked to build a number of relevant destinations and discussions in order to keep the online conversation vibrant and flowing. We just finished up Eloqua Experience 2009, which was a spectacular event all around. was asked many times what we did to have that much social media buzz at a live event. MORE >> -
DIGITAL BODY LANGUAGE | TUESDAY, JUNE 29, 2010  5 technology trends every software marketer needs to know about
This is not a “back in my day” rant, it’s just the nature of the business. Software, in many ways, works like Lego. You work with building blocks to create something. 2) Selling without Transactions: Once you convince someone that your product is worthy, the “transaction” part of the sale has always been real work; taking credit cards, establishing AR departments, dealing with credit scores. Note for Marketers: Brainstorm on how your business model might be attacked by a new entrant, with very low costs, selling $0.99 transactions. MORE >> -
DIGITAL BODY LANGUAGE | MONDAY, MARCH 15, 2010  Membership has its Privileges; Best Practices IP vs. Social CRM
Last week we opened up public access to Eloqua’s best practices community portal where the biggest and most vibrant community of marketers gets to work, tackles challenging business problems, and builds the lead management processes that power their businesses. Rather than decrease the value of this knowledge, through giving it away, we are trusting that it will greatly increase the enthusiasm of marketers to join the best marketers on a journey of transforming their businesses. I wrote recently about our decision to expose our pricing publicly on our website. MORE >> -
DIGITAL BODY LANGUAGE | THURSDAY, JANUARY 14, 2010  The Foundation for Great Marketing is Great Data
There may be a significant amount of data in your database, but unless it is data you can work with, it will not be adding value to your organization. Lists from tradeshows, business cards, and many web forms are not sources that you are able to control, so the data from them is of varying quality and varying standardization Given that you, as a marketer, are dealing with a variety of data sources, many of which are out of your control, and many of which are operating 24x7, keeping the data clean and consistent can be a significant challenge. This is never a good idea. MORE >>
- Unsubscribes and Content Relevance in B2B Marketing DIGITAL BODY LANGUAGE | THURSDAY, MAY 21, 2009
- Market Relationships, Social Relationships, and B2B Marketing in Social Media DIGITAL BODY LANGUAGE | MONDAY, SEPTEMBER 28, 2009
- Text “WhoCares?” to 66863 DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 17, 2010
- What is B2B Marketing? DIGITAL BODY LANGUAGE | THURSDAY, AUGUST 13, 2009
- Social Media and B2B Marketing - 6 Things You Can Do DIGITAL BODY LANGUAGE | FRIDAY, FEBRUARY 20, 2009
- Data Management Is as Sexy as a High Quality Mattress DIGITAL BODY LANGUAGE | TUESDAY, JUNE 30, 2009
- Relationship Sales and Today's New Buyer DIGITAL BODY LANGUAGE | TUESDAY, SEPTEMBER 8, 2009
- How a 99¢ iTunes Download Can Change the B2B Software Industry DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 12, 2010
- LinkedIn as Facebook for the Business World DIGITAL BODY LANGUAGE | TUESDAY, JUNE 15, 2010
- The Map is not the Terrain: Marketing Analysis and the Non-Linear Funnel DIGITAL BODY LANGUAGE | MONDAY, AUGUST 10, 2009
- Four Reasons for an Information Concierge DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 27, 2010
- D&B: Digital Body Language Throughout Customer Lifecycle DIGITAL BODY LANGUAGE | TUESDAY, MAY 5, 2009
- CEOs and Marketing Metrics DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 20, 2010
- Evaluating Marketing Automation/CRM Integration DIGITAL BODY LANGUAGE | WEDNESDAY, OCTOBER 21, 2009
- Trucks and Conveyer Belts; Lead Management in a Manufacturing Metaphor DIGITAL BODY LANGUAGE | FRIDAY, JANUARY 30, 2009
- 6 things the iPad means for B2B Marketers DIGITAL BODY LANGUAGE | THURSDAY, JANUARY 28, 2010
- The Contact Washing Machine DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 9, 2008
- Twitter, Evolution and the Cambrian Explosion DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 11, 2009
- The Rise of the "Fanmium" Products DIGITAL BODY LANGUAGE | TUESDAY, MARCH 30, 2010
- Google, Display Ads, and B2B Marketing DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 22, 2010
- The Buzz about Google Buzz – 6 things relevant to B2B? DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 10, 2010
- Interview with David Meerman Scott DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 6, 2010
- Influencers, Advocates, and the Mainstream DIGITAL BODY LANGUAGE | MONDAY, JANUARY 4, 2010
- Simple Metrics and the Business Case for Marketing Automation DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 17, 2009
- Loose Coupling and Analysis of the Marketing Process DIGITAL BODY LANGUAGE | MONDAY, OCTOBER 19, 2009
- Relationships Salespeople's Biggest Competitor DIGITAL BODY LANGUAGE | WEDNESDAY, OCTOBER 14, 2009
- Fit, Engagement, and MQLs: Mapping the Lead Handoff to Sales DIGITAL BODY LANGUAGE | WEDNESDAY, SEPTEMBER 30, 2009
- Marketing Automation for SMB Organizations DIGITAL BODY LANGUAGE | MONDAY, SEPTEMBER 14, 2009
- Marketing Automation Weekly Wrap-up - 2009/09/11 DIGITAL BODY LANGUAGE | FRIDAY, SEPTEMBER 11, 2009
- Renewal Marketing and Social CRM DIGITAL BODY LANGUAGE | THURSDAY, SEPTEMBER 10, 2009
- 6 Really Simple Marketing Metrics for your Execs DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 11, 2008
- Driving Value for Sales: The Art in the Science DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 20, 2009
- Interview with The Funnelholic DIGITAL BODY LANGUAGE | FRIDAY, FEBRUARY 13, 2009
- Lead Scoring - Providing Disposition Options DIGITAL BODY LANGUAGE | TUESDAY, MAY 26, 2009
- Is Good-Enough-Marketing-Automation Really Good Enough? DIGITAL BODY LANGUAGE | MONDAY, JULY 6, 2009
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