Biznology

AUGUST 31, 2021

He was a quick learner — so quick that when I left the magazine to start my own consulting business, he was my pick to succeed me, and then went on to found other publications and eventually his own consultancy. He has taken these lessons and put them together for his first book, called The Next Rules of Work.

Rules 104

Rules Lock-In Consulting Class 104

Biznology

NOVEMBER 3, 2020

Here are a few of the most common ways that tech can help you grow your business. The Relationship Between Tech and Business Growth. When tech is avoided or shunned by a business owner, it’s typically for one of two reasons. That’s the story, at least. Tech isn’t just part of a method to achieve growth.

Business 183

Business Opt-in Small Business Marketing Search Engine Marketing 183

Biznology

JANUARY 7, 2021

After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Does the business have great online reviews? Maybe your business was hit hard by the pandemic and has to pivot to survive? What is your competitive advantage?

Small Business Marketing 197

Small Business Marketing SWOT Planning Process 197

Biznology

AUGUST 4, 2021

Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. There are several options to raise funding ; however, scale-ups have to take into consideration that they need to manage a growing business and make smart decisions with the money they currently hold.

Business 197

Business Work Management Planning Marketing Management 197

Biznology

APRIL 6, 2017

Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. Studies have shown that co-working spaces allow employees to thrive far more than traditional offices, as per Harvard Business Review. Co-working spaces function as a watershed for ideas.

Lead Scoring 153

Lead Scoring Lead Ranking Efficiency Design 153

Biznology

MARCH 23, 2021

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. Small businesses are always looking for ways to improve efficiency and increase revenue streams at the lowest possible cost; thus, their ability to adapt quickly is imperative for survival.

Small Business Marketing 104

Small Business Marketing Trends Business Ad Exchange 104

Biznology

AUGUST 13, 2020

To understand how segmenting your content strategy works, you must first understand how to segment your employee population. They’ll have a harder time building an audience if they only promote themselves and the brand they work for. It could be about the industry you work in, but it shouldn’t always be about you.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

JUNE 16, 2017

This works for many of today’s most successful business leaders and there is really very little reason why you shouldn’t adopt this concept. One of the main reasons that walking meetings work so much better than meetings in an office or conference room is because that generally requires eye contact. The power of the power walk.

Ad Exchange 155

Ad Exchange Paid Search Agency Efficiency Conference 155

Biznology

APRIL 17, 2020

Regardless of your industry, there’s a good chance you’re experiencing some level of business interruption from the global COVID-19 pandemic. Lockdowns and orders that non-essential businesses must close have severely impacted company owners around the world. Pivot Your Business to Serve a Pressing Need.

Business 104

Business Marketing & Strategy Paid Search Agency Transparency 104

Biznology

AUGUST 20, 2014

They’re not seeing the ROI they’ve come to expect from search overall, and increasingly worry that their search marketing activities aren’t working. Which begs the question: does mobile search work? What makes them think that mobile search doesn’t work? Mobile search does work, no doubt about it. Read on and see.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

APRIL 20, 2020

Can you be 10X more productive when working from home versus going to the office? Just how can you take your work from home productivity to the next level? All this takes up time, energy, which you can flip into more productive work time. Create an Immersive Work from Home Set-Up. Work a Personal Backlog.

Product 104

Product Training Organic Leads Organization 104

Biznology

APRIL 7, 2021

The problem with VR in the past was that it has been too expensive for many smaller businesses. Now with more affordable options available, what does this mean for small business owners? According to a Harvard Business Review article, studies have shown that VR training can be more effective than traditional in-person training.

Small Business Marketing 156

Small Business Marketing Training Business ROI 156

Biznology

MAY 12, 2020

COVID-19 has upended standard business practices all over the globe. The common routine of driving to the office has halted, and remote work has taken over. As more companies make the switch, many businesses have shown they can run their operations well while managing remote employees. The Future of Remote Work.

Companies 104

Companies Act-On Knowledge Base Order 104

Biznology

JULY 23, 2018

Does it really work? Here is how to make browser push notifications work best: Make sure the content is direct and to the point. Summary and Takeaways for Your Business. For entrepreneurs and business owners, being on the cutting edge of popular ad tech is vital. The post Do browser push notifications really work?

Privacy Policies 120

Privacy Policies Mobile Advertising Opt-out Ad Frequency 120

Biznology

JULY 21, 2020

We expect that many businesses that exist today will not be able to say the same in the years to come. It is not as though this is the ideal path for any growing business of course, but sometimes this is just about the only thing that works. How Small Businesses Can Use It. What it Means.

Business 104

Business Small Business Marketing Profiling Course 104

Biznology

FEBRUARY 17, 2017

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. You are losing ground to competitors. Like this post?

Social Media 144

Social Media Business Media Profiling 144

Biznology

DECEMBER 27, 2019

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. This saves you time and energy by accomplishing certain processes on your behalf while you work on your business.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Biznology

OCTOBER 9, 2019

With the recent passing of Assembly Bill 5 , which will take effect January 1, 2020, Californians will soon be considered employees of a business unless an employer can show an individual’s work meets a detailed set of criteria established last year by a California Supreme Court ruling. So where does this leave our gig workers?

Paper 116

Paper Rules Automation Twitter 116

Biznology

AUGUST 25, 2017

Let’s start with the blatantly obvious: whether your business offers iPad repair services, consulting advice, the best all-natural herbal tea in the country (make that the world), or any other solution, you know that technology is going to play a central role in your success story. Network and endpoint security software.

Enterprise Management 144

Enterprise Management CMS Development Work Management Marketing Management 144

Biznology

APRIL 22, 2019

In honor of Earth Day, we are very pleased to feature this excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future from our new contributor, Justine Burt. Will a large number of these drivers and people who sell and service vehicles need to transition to other work? Disruption is Coming.

Ad Building 143

Ad Building Mobile Marketing Cost Comparison 143

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. 86% of views of business-related videos take place on desktop browsers. High-tech and manufacturing companies lead.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

AUGUST 14, 2019

Scaling a business can seem to be a tricky maneuver from the outset. In order to scale, a business must consider its business plan and decide on in which direction it wants to proceed. Whatever the case may be, reevaluating your business plan is always a sound decision before any big change. Reevaluate your business plan.

Peer-to-peer 99

Peer-to-peer Business Case Studies Consulting 99

Biznology

JANUARY 17, 2020

Artificial intelligence is the future of the technology industry and the impact of it is being felt by businesses around the world. Instead of dealing with call centers and other uncomfortable customer service solutions, businesses are turning to AI-powered chatbots to deal with customers reliably and predictably.

Marketing AI 118

Marketing AI Work Management Business Marketing Management 118

Biznology

JANUARY 26, 2018

A good way to come up with a story for a tech business video is to find the diagram that tells the story and extract what you need. The video on the left below is based on the diagram, but it shows where the benefits of DevOps apply, without showing how it works. But the technical details are not central to the story here.

Video Marketing 185

Video Marketing Business Storytelling Paper 185

Biznology

JANUARY 4, 2018

That’s why it makes sense to plan each bit of motion in technology business videos with careful consideration. The four golden words: “Here’s how it works” The main reason people watch marketing videos is to find out how some new solution works. Or, more precisely, how it might work for me.

Video Marketing 153

Video Marketing Business Storytelling Mobile Marketing 153

Biznology

MAY 17, 2019

However, some would say that especially when it comes to business, beginnings can be tough. No matter how incredible or life-altering your business idea may be in its essence, it takes meticulous planning and execution in order for it to come to life and survive the competitive nature of the business world.

Work Management 91

Work Management Business Marketing Management Allocation 91

Biznology

NOVEMBER 15, 2019

Utilizing all the security tools available will make any small business a small fortress. But how do you leverage them for the greatest effect without burning through a small business budget? Small businesses should encrypt everything they have to truly stay safe. with little to no work on your side.

Small Business Marketing 116

Small Business Marketing Enterprise Management Tips Work Management 116

Biznology

MARCH 14, 2018

Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. If the years continue to go by and you know that the eight-to-five day in the office isn’t for you, it’s time to revisit the idea of starting your own business. Starting a business is a lot of work.

Business 164

Business Opt-in Paid Search Agency Social Marketing 164

Biznology

OCTOBER 29, 2019

I’ve been struck recently by five glaring developments in business buying that you need to know about. The arrival of Millennials in business buying positions. Buyers are bringing their consumer expectations with them to work. Sourcing team can learn and validate their work. Consider these.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Biznology

JANUARY 6, 2017

Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence. Know everything about your business.

Peer-to-peer 192

Peer-to-peer Customer Satisfaction Tips Business 192

Biznology

JANUARY 25, 2021

Oftentimes it may be overlooked as the most effective way to lead from behind and let their business thrive. This becomes a great tool when we work with our people as a team. A team whose members know that their efforts will not go to waste usually works with more energy. Being approachable.

Business 118

Business Organic Leads Lead Scoring Lead Ranking 118

Biznology

FEBRUARY 19, 2020

Your personas may vary depending on your industry and geographic area , and it’s smart to create ones that are specific to the difficulties in your sector or place where you do business. When business owners learn how to create a buyer persona, they often overlook how necessary it is that the result is as realistic as possible.

Buyer Personas 104

Buyer Personas Business Touchpoints Paid Search Agency 104

Biznology

MAY 8, 2019

Small businesses that still aren’t using digital marketing need to understand just how important it is. Digital marketing is an essential component to ensuring your small business thrives in today’s highly competitive world and it allows you to make your mark. They are both important to your business and reaching your marketing goals.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Biznology

OCTOBER 1, 2018

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations can help small businesses operate more efficiently, which gives them a better opportunity to grow. Mobile Technology.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

SEPTEMBER 11, 2019

If you’re ready to market your e-commerce business, take a look at these three marketing techniques that are simple to make happen no matter your budget. Social media marketing requires consistency and posting at the times that work with your customers’ schedules so they actually see what you’re trying to show them.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Biznology

NOVEMBER 23, 2016

Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. Access hard-to-reach segments.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

FEBRUARY 22, 2019

Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. However, with the emergence of digital marketing, all types of businesses have figured out how to use it to help their businesses succeed. Spend less money. It’s a win-win situation.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151