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Spreading the Word About Your New Business

Webbiquity

When you’re starting out with a new business, one of the first and most important things you to do is promotion. Spreading the word as much as possible. The more you do this, and the more effectively you do it, the more successful your business launch will be. An interesting business card can really make a difference.

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6 Kinds of Action Words Your Content Marketing Needs

Marketing Insider Group

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. We’ve put together a handy guide that covers: How you can use action words strategically.

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How Many Words Should a Blog Post Be?

Marketing Insider Group

The research is clear: A blog post should be more than 1,000 words. Some posts can get their message across in 300 words. But the fact is, when researching online, most readers want more information that a 300-word article can convey. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

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[Book Review] Jonah Berger Unveils the Hidden Power of Words

B2B Marketing Directions

Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023). However, marketers don't always realize that minor changes in the specific words they use can have a major impact on content effectiveness.

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The 2021 ABM Planning Template

“Planning”: a word that has, at times, a not-so-stellar reputation. we’re glad you asked): The ‘internal selling’ slides to align business needs to marketing must-haves (ahem, ABM). We get it; planning takes tons of energy going into each quarter, each half, each year. That’s why RollWorks has taken a little burden off your shoulders.

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Word of Mouth Has Gone Digital

Go Beyond SEO

Word of mouth (WoM) has gone digital. From restaurants to law firms, or from pet groomers to industrial cleaning companies, reviews are (or should be) a big part of the marketing strategy for businesses, large or small. Many business owners feel that their best clients come from word of mouth. And they’re probably right.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. But unfortunately for many businesses, spam emails often emulate sales emails. Which has lead to a lot of sales language becoming potential spam trigger words. Which makes sense.