Writing on the Web

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A Checklist for a Good Blog

Writing on the Web

If you don’t have anything of your own, you can always link to a page on Wikipedia. When people tell me they’ve got a blog for their book or their business, it’s often followed by something like this: “Oh, I know I should be blogging more often, but I don’t have time.”. If you love your blog, make it more findable to readers.

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Content Marketing Focus: Lessons from Steve Allen

Writing on the Web

Having a hard time staying focused on your business content marketing ? Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. Perhaps the focus should be on the customers you want to attract for your business.

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Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

This ushered in new business success for me and my former partner as The Blog Squad. If you’ve been online for a few years now, marketing your business using the Internet, you probably experienced the same phenomena… all of a sudden you don’t need to be a computer geek to get a site up and start making money.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Harvard Business Review blogs. Business Blog Writing and Content Marketing: Come on, light my fire! My client’s blogs and sites where I manage their content marketing. Alltop blog aggregation site: My Alltop page. Neuromarketing blog and Neuromarketing social networking site on Ning. Of course, this varies.

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How to Research Content for Your Expert Ebook

Writing on the Web

Wikipedia, and other specialized encyclopedia sites. Magazines (Harvard Business Review, Forbes, Fast Company, Wired) and newspapers. I try to narrow the topic down to something that hits the sweet spot between what readers seek to know, and what I already know. There are a number of obvious resources. Google or other search engines.

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The Real Truth About Mexico

Writing on the Web

Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. The Truth About Blogs & Your Business. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons. Add to a lense on Squidoo. Stumble upon something good? Tweet This!

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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? Harvard Business Review blogs. So how do you find that sweet spot, just between the two? My client’s blogs and sites where I manage their content marketing.