ViewPoint

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. A Story From Yesteryear About Reader Service (aka Bingo) Cards. Many advertisers were listed on the reply card.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Ranking Lead Scoring 207

ViewPoint

JANUARY 16, 2018

This is an outtake from her interview on SLMA where she talks about the five most important things she has learned in business and life: The Most Important Things Jill Konrath Has Learned in Business and Life. SNAP Selling focuses on what it takes to win sales with today’s crazy-busy buyers.

Wikipedia 120

Wikipedia Acquisitions Marketing Management Conference 120

ViewPoint

FEBRUARY 16, 2011

ii Wikipedia: Customer relationship management (CRM) as a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

ViewPoint

AUGUST 21, 2012

The contributing factors for the unzip: No business rule which mandates 100% follow-up. No business rule which mandates measuring the ROI for lead generation. i Wikipedia ii Dr. Lee Lowery, Jr., No lead management system. No marketing automation system. Keeping It Zipped.

Work Management 120

Work Management Marketing Automation Services Marketing Management Wikipedia 120

ViewPoint

JULY 21, 2011

For me, risk management has always been about assessing business exposure and taking proactive steps to improve a situation rather than remaining reactive when there is downside potential.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120