WebMarketCentral

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Small businesses have neither the time nor the manpower to cover every major site.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world. Wikipedia is the best known but also the most difficult to work with ; that leaves an opening for alternative wiki sites such as Google's Knol , open-site.org , Freebase and others which are less contributor-hostile.

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Best of 2007: Web 2.0 Sites

WebMarketCentral

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0, net, complete Web 2.0

Web 2.0 20
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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

The article is targeted at small businesses, but the suggestions are essential elements for anyone to keep in mind for SEO efforts. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool. with title tags, headlines, content optimization and meta tags at the top of the list.

SEO 20
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Book Review: The New Rules of Marketing and PR

WebMarketCentral

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. Now the moment of truth is a link to your site from a blog.” A well-written business blog can serve as a “storefront, shingle, office sign, newspaper ad and yellow-pages ad” all in one.

PR 20
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How Social Media Has Changed PR

WebMarketCentral

I'll be starting off my presentation at the Blogging for Business Conference tomorrow with this statement: The practice of PR has changed more in the last five years than it did in the previous fifty. More on this later. ** technorati tags: Blogging for Business Conference, The practice of PR, Web 2.0, What do you think?

PR 20
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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. The results are eye-opening.