Webbiquity

AUGUST 1, 2019

They can help generate a bigger and better lead pipeline across any business and industry. If your business offers a specialized service or product, you can search for people asking questions about the problems your product or service solves on LinkedIn groups and Quora. Guest post by Robert Jordan.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Guest post by Priyanka Desai.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

SEPTEMBER 19, 2017

That said, there are numerous reasons a blog should be the center of a business’s content marketing and social media strategy. Ebooks, checklists, online tools, and white papers can be effective at top-of-the-funnel lead generation, while webinars are effective mid-funnel. And other forms of content each have their place.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

DECEMBER 10, 2013

82% of businesses plan to increase spending on content marketing in the coming year. B2B firms spend, on average, more than 25% of their marketing budgets on the development, delivery and promotion of content to drive business leads. Cox Business ). 80% of Australian companies and 86% of UK businesses blog. ( eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

AUGUST 8, 2011

Everyone is busy, asked constantly to “do more with less,&# including most critically their time. To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely. No company, especially a small business, can be everything to everyone. Who are you?

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Webbiquity

FEBRUARY 10, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

MARCH 17, 2017

It can even qualify leads, so that businesses aren’t wasting time with people who are unlikely to buy. These funnels can also be tailored to a business and the specific tools they prefer to use. The good news is that once set up and tested, an effective sales funnel can last a considerable time.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

JUNE 30, 2010

Though blogging provides significant business benefits (e.g. Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. What separates blogs from other forms of writing (white papers, articles, e-books, etc.) How do you get there? Social skills.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

NOVEMBER 17, 2015

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. It happens.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. The majority of reps struggle with this. Nurture Your Sales Team like Customers.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

APRIL 21, 2020

I enjoy creating and running successful businesses. I have a deep commitment to creating an organization that expands, creates profits, and is held in the highest regards with its employees, business partners and clients. This is why I do what I do. The Challenge.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce. The bad news is that it’s not easy.&#.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

OCTOBER 29, 2019

Email is your direct line to customers to nurture their loyalty, interest, and ongoing business. Virtually all email software tools will automatically segment opt-in subscribers based on how they signed up, e.g., “blog subscribers,” “white paper #1 downloaders,” “ebook #3 downloaders,” etc.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging? There’s much more.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Promote white papers / eBooks / reports for lead generation. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. And small businesses with anywhere from 2-100 employees were most likely to see this benefit. Expertise Without Experience?

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. What exactly is “Web 3.0?&# Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. A bit more on tone (love this): “In business, it’s tempting (and easier) to use the same boring words everyone else uses.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

JUNE 25, 2012

Blogging: for any new business blog, traffic typically starts out modest but grows over time. Well-written white papers can also serve as effective long-term lead-generation assets. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

APRIL 11, 2012

And so, just as it’s easy to slip off a training schedule, it can be tempting for busy marketers who aren’t seeing an immediate payback from social media efforts to neglect those efforts. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Experiment.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

MARCH 8, 2016

In B2B purchase decision making, text still rules (for now): 80% of business decision makers say they prefer to get vendor information in a series of articles, and 85% prefer text over video. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. But that won’t last.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2010

Time-of-day and days-of-week display—running a campaign 24/7 will require a higher budget than a business-hours-only campaign. A commonly used item is a white paper; visitors are far more likely to sign up to download or receive something than to simply fill out a form to get “more information”—from experience, about 10 times more likely.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JANUARY 25, 2016

As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. They place the least value on white papers and ebooks (though these assets are very important further down the funnel).

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Webbiquity

MAY 23, 2011

Leads and new business. While these other connections will never buy from you directly, they can certainly influence the marketing and direct business your way. White paper downloads. . • Expanded social media following (e.g., number of blog subscribers, Twitter followers, Facebook fans). Tactics (Primary). New customers.

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

FEBRUARY 16, 2016

But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Iconsive ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). 5 Business Blogging Statistics and Facts. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). – Case studies (65%). – Videos (63%). – Webinars (63%). – Blogs (62%). – eNewsletters (60%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Here are six key differences between business blogs and websites. Here are six key differences between business blogs and websites.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Content Marketing. WPO, in contrast, has a broader focus on earned content (e.g.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

FEBRUARY 9, 2010

In business and consumer services, the figures are 54% increase, 1% decrease. Buyers are most interested in price for items like a popular model of flat screen TV, common office supplies or today’s lunch; but they are seeking thought leadership when considering hardware, software or services to solve a vexing business problem.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

AUGUST 18, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. As Jill notes in the book’s introduction, today’s buyers are crazy busy. According to Jill, today’s buyers make three distinct decisions that sales pros need to aware of.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. But to get you started on the road to better business blogging results, here are five key takeaways from the study.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Webbiquity

JUNE 17, 2010

Government, enterprise, it was all business to me. Same product as before, only they’d made a few tweaks to optimize it for business use. Sweet new white paper to go along with it as well. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. &#. “No.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

DECEMBER 13, 2011

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. These relationships can lead to increased online exposure, expanded knowledge, new insights and ideas, partnerships, referrals, and ultimately—increased business.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy. by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

SEPTEMBER 7, 2010

This will set the right expectations with everyone in your business and make it easier to interpret campaign results. Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100