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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. The outcome, however, can transform your business and thought leadership.

Paper 311
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People Don’t Read Your White Papers. Who Cares?

The Point

This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper. It doesn’t.

Paper 193
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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way partnership to provide value to the influencer community and wider marketplace. Why does the industry need this guide? What does it cover? DOWNLOAD NOW!

Paper 0
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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy. Customer satisfaction has become more important than price or any individual feature.

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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52
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What Is a White Paper?

ClearVoice

What is a white paper? A white paper is an in-depth piece of content (similar to an ebook) or well-researched report that allows a business to serve as an authority on a topic, often by presenting a problem alongside a solution. What makes white papers more than just ebooks? Research papers.

Paper 52
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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

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What Is the Gemini Effect in B2B Marketing?

B2B business-client relationships are often more complex than those in the consumer world. Or do they select a reward that is beneficial to their business or the associates who work for them? At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. as if they are a consumer?