How to Craft a Great Webinar Email
SendX
MARCH 28, 2024
Given their unique ability to connect with audiences in a fun and dynamic way, webinars are now a crucial marketing tool for businesses in many fields.
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How to Make a Webinar Email Stand Out
The Point
MARCH 22, 2024
Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. Avoid the temptation of telling the reader what the Webinar will “cover.”
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The 10 Best Webinar and Webcasting Tools
Webbiquity
AUGUST 4, 2020
With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Total reviews: 552.
4 Secrets of Webinar Marketing that Drive Revenue
Marketing Insider Group
OCTOBER 20, 2020
moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?
Sales & Marketing Alignment: How to Synergize for Success
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
How to Turn Your Webinar into a Blog Post: A Time-Saving Guide for Busy Marketing Managers
Benchmark Email
MARCH 11, 2024
Webinars have become a popular tool for marketing managers to share knowledge, engage with their audience, and generate leads. As marketers, you understand the value of creating high-quality content and how essential it is for engaging your audience and driving results.
AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]
Marketing Insider Group
MAY 3, 2023
While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. We specifically designed the webinar to be interactive, and encouraged participants to ask questions and share their own experiences.
Dominate Your Local Market With These 4 Reputation Management Strategies
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them. November 16th, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT
Lead Gen and Engagement: Find your Marketing Sweet Spot
Speaker: Dawn Colossi, CMO, FocusVision
So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. How do you show value to the business? In this webinar, she’ll dive into: What engagement actually is and how it impacts your pipeline. How can you get there?
Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers. Advice for navigating stakeholder resistance and building a successful business case for this research. Use Product Management Today’s webinars to earn professional development hours!
Build a Successful and Results-Driven Sales Culture
Speaker: Gary Galvin, CEO, Galvin Technologies
Every business asks the same question: How can we increase revenue? If you’re a sales manager interested in learning how to effectively manage your sales team, then this webinar is for you. Define key performance indicators that relate to business objectives. Effectively manage and track sales activities.
Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars.
A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. Tune into this webinar to learn: Why is customer feedback more critical now than ever. The question is - how do you capture all this?
Mastering Intent Data: Understanding its Importance & Best Practices
Speaker: Joe Apfelbaum, CEO of Ajax Union
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.
Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
Business models have shifted. As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. This will be a webinar that B2B marketers and product managers won't want to miss!
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