Anything Goes Marketing

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

I Need Podcasts Like I Need a Hole in my Head" I hear the Mr. Busy Marketer saying "OK, we already have those goals and we are achieving them through our existing initiatives. If you go to a typical business website, you have a client testimonial section. Transform your existing webcasts. B2B podcasting, business blogs.

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How do I Generate More Leads from my Website?

Anything Goes Marketing

Many just choose the default answers so they can get through the process and download the webinar or webcast that they want. 56% of users use business email addresses but 46% use non-business email addresses. Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa.

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Sharing Space: Marketing and Sales

Anything Goes Marketing

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out. Come Together.

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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

A while back I wrote about how you can improve webinar/webcast attendee rates by creating a file that when clicked on, can book off the time specified in your email recipient's Outlook (and other programs too) calendar. For example, a white paper that outlines a ten step plan to turn around their business using your product or service.

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Screw ROI - Think LOI (Loyal Opt-Ins)

Anything Goes Marketing

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. PS - my wife and I just bought a place in Toronto so we've been busy with that. It could be something like the following: New to Anything Goes Marketing ? Thanks for subscribing! Try this out and see how it works. Until next time, Chad H.

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