WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. —to help promote your business blog and make it successful.

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

WebMarketCentral

AUGUST 26, 2009

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A A growing number of Web 2.0-savvy tags: social media email signature web 2.0

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

SEPTEMBER 18, 2008

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) A growing number of Web 2.0-savvy Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 More than half of marketers embracing Web 2.0 Nearly 90% of respondents are using Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

AUGUST 24, 2009

Poking fun at Web 2.0 Poking Fun at Web 2.0 Naming Conventions: Pot Calling Kettle Black by The Officially Official Blog of Searchles The folks at social bookmarking site Searchles have some fun with web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

NOVEMBER 5, 2008

Most Web 2.0 What's Cool About Twitter Fans of Twitter believe it is a key social media tool for business. Ellie Mirman of HubSpot contends that tapping into the conversations happening on Twitter related to your brand, product or industry is crucial even for niche businesses. tags: Web 2.0 tags: Web 2.0

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 tags: most popular Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

NOVEMBER 26, 2007

The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0, The list includes both obvious choices such as JD Lasica's Social Media , Social Media Club , Mashable , The Web 2.0 JD Lasica, Social Media Club, Mashable, The Web 2.0

Social Media 20

Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

JUNE 5, 2008

I'll be starting off my presentation at the Blogging for Business Conference tomorrow with this statement: The practice of PR has changed more in the last five years than it did in the previous fifty. More on this later. ** technorati tags: Blogging for Business Conference, The practice of PR, Web 2.0, What do you think?

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

MAY 20, 2009

Today your logo has to work as tiny square icon in a browser address (see our website for example) to 50-foot long banner hanging from the ceiling of the Cow Palace… and also on business cards and in email marketing… We all need reminders I’ll use myself as an example of what doesn’t work. while the tag line text says: “The Leader in Web 2.0

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

JANUARY 16, 2008

They give you the opportunity to start, or join, conversations that can ultimately be beneficial to your business, if managed properly. Vascellaro reviews niche social networking sites targeted at doctors ( Sermo ), wireless business executives ( INmobile ), financial traders (planned from Reuters) and advertising professionals ( AdGabber ).

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

AUGUST 29, 2007

I cited three specific examples of promoting client thought-leadership content through Web 2.0 The glossary of business service management terms from ITIL service catalog software provider Kinetic Data. I also talk about the results of my research on using Web 2.0 tags: Paul Dunay, podcast, web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

SEPTEMBER 15, 2008

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting." UM Finds Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros. Tags: Web 2.0

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

OCTOBER 11, 2007

The social networking of Web 2.0 Used properly, the social media tools of Web 2.0 tags: public relations, PR, market relations, blogger relations, interactive PR, web 2.0, tags: public relations, PR, market relations, blogger relations, interactive PR, web 2.0,

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0 social bookmarking, new media relations and blogging.to

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

JUNE 22, 2009

And these sites are not working to bring in new business. Well, let's see, what are some of the business uses for social media? Approaching social media for business haphazardly is as useful as swinging that hammer wildly. But with planning, social media can unquestionably produce results for business. Isn't that clever?

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

SEPTEMBER 18, 2007

On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0 social media.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

DECEMBER 12, 2007

I recently spoke with Jeff Rusinow, a very busy guy who now heads up the Web 2.0 tags: Jeff Rusinow, interview, Web 2.0, tags: Jeff Rusinow, interview, Web 2.0, site TopNetPix , which has been described as "a combination of Mahalo , Yahoo and Netvibes."

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

OCTOBER 12, 2009

To succeed on Google, webmasters and business owners now need to embrace social media and other internet communities or risk losing valuable rankings on Google. ** technorati tags: Google algorithm backlinks social media SEO natural links articles brand-building internet communities del.icio.us Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Web 2.0 Google Media 20

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. One intriguing concept is to build your own industry-specific Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

APRIL 30, 2009

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. I advised one woman to buy a copy of The Cluetrain Manifesto: The End of Business as Usual for her boss.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

NOVEMBER 5, 2009

How can you maximize the business value of tools like LinkedIn and Twitter? He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

DECEMBER 28, 2009

How important is Twitter for business? Tags: Web 2.0 What are the four stages of Twitter enlightenment? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? What’s a Retweet? Social Tagging.

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

DECEMBER 9, 2009

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Tags: Web 2.0

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

DECEMBER 22, 2008

Regardless of the final form and extent of the auto industry bailout , what's abundantly clear is that the Big 3 can't put a bandaid on their current troubles and then continue to do business the way they have for the last 30 years. Tags: Web 2.0 Congressional meddling is unlikely to help, but social media is part of what can.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

JULY 8, 2009

Twitter is a busy place. Tags: Web 2.0 Obviously, you'd never walk into a crowded restaurant, announce to no one in particular that you're hungry for a cheeseburger, and hope that the person who'll be waiting on your table happens to hear you. Not all of your followers will see everything you tweet. Social Tagging.

Twitter 20

Twitter Web 2.0 Landing Pages Tagging 20

WebMarketCentral

JULY 13, 2009

Is Social Media Passing Your Business By? DJ Francis outlines why social media is important for business and how to approach it. Tags: Web 2.0 Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. As DJ notes, "Some people think this new way of doing things is bogus.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 21, 2009

In the data analytics / business intelligence world, most of the innovations over the past couple of decades have been incremental, with a few discountinuous innovations like illuminate. It doesn't have to be about business all the time. Conversations that are business-oriented can be conducted publicly through @ replies.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

APRIL 6, 2009

5 More Business Social Media Sites You May Not Know About by The Caffeinated Blog In this follow-up to her original post on 5 Business Social Media Sites You May Not Know About , Kari Rippetoe reviews five more business-oriented social media sites including wiki site Smallbusiness.com and local business site Briz.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Tags: Web 2.0 No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Social Tagging.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

SEPTEMBER 22, 2009

More customers = More business. Tags: Web 2.0 Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. More Search = More Customers. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing).

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MARCH 16, 2009

To succeed in marketing through social media, businesses of all types have to become publishers. Social media offers publishers "the opportunity to promote content to a wider audience across the web." Tags: Web 2.0 A company's online presence is no longer limited to its website. Social Tagging Research and Reports.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

OCTOBER 23, 2006

There are several business segments where social networking simply doesn't apply: doctors, lawyers, investment bankers. Many business executives distrust the entire concept, because "anyone can say anything on the web." Social networking will clearly be a winner once that executive recruiter joins LinkedIn. ** Terms: Web 2.0,

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

DECEMBER 14, 2009

Many more-socially-active small businesses haven't hit that threshold yet. Tags: Web 2.0 The default background and avatar are used, there's no bio or link, the tweets are no more than broadcast sales messages, and, as the tweet times indicate, the tweets are automated: Almost 1,000 followers—not bad! Social Tagging.

Twitter 20

Twitter Web 2.0 Tagging B2B Sales 20