vendor Business Related Topics 
Marketing Interactions
FEBRUARY 20, 2022
It’ll upend our workflows, disrupt our team, get pushback—and oh geez, the business case. Meanwhile, vendors who sell a product that could answer the challenge your problem presents have spotted you on their intent data radar. But then our thoughts start swirling around the change involved in the fix. Intent Data Can Be Misleading.
Marketing Interactions
MARCH 22, 2022
And, with buyers preferring self-reliance and digital experiences over direct vendor interactions, marketers have an expansive opportunity to help buyers self-qualify. Do you think the team will do that if they’re not treated like VIPs by the vendors they consider? Vendor-focused. Need: This one is still valid.
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Marketing Interactions
OCTOBER 15, 2021
But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). Edelman/LinkedIn ).
Marketing Interactions
JANUARY 25, 2022
Change is normal for businesses — and not just at the beginning of the year, as the last two years demonstrated. This shouldn’t be a news flash > Buyers are driving and they’re choosing the open highways, rather than the vendor-operated toll roads. But that means something will have to go to make room/budget for it. Quotas go up.
Marketing Interactions
APRIL 26, 2022
What is it that puts the humanness in business experiences? A recent study from researchers at the University of Florida found that it’s not the question of whether people prefer a chatbot or an exchange with a human, but rather the perceived “humanness” of the interaction.
Marketing Interactions
JULY 25, 2019
Once B2B buyers figured out they could access whatever information they needed to understand a new subject, answer a question, or evaluate a product they no longer needed to talk to a vendor until they decided to invite them to the conversation. If that doesn’t scare you, it should. 70% of content sits unused (Sirius Decisions).
Marketing Interactions
JULY 18, 2021
Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). Salesforce’s State of the Connected Customer report finds 66% of business buyers expect vendors to personalize engagements to their needs.
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