urgency Business Related Topics 
Marketing Interactions
MAY 23, 2018
Text messaging is growing in preference as a communication channel between businesses, business professionals and consumers. An advanced messaging platform is a business tool that requires a strategy for your SMS campaign—just as a marketing automation platform requires for your email marketing campaign.
Marketing Interactions
MAY 23, 2018
Tie Back to Business Priorities. The executive team doesn’t care about marketing metrics unless they tie to business and revenue goals. Meaning trumps urgency. This is one we’ve all heard, yet we continue to monitor clicks and views, follows and likes, and form completions as the ROI for marketing spend. Create to Serve.
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