Tomorrow People

NOVEMBER 25, 2021

It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. With many survey tools and pre-built templates out there, it can be tempting to include questions that don’t add much value for your business – but marketers should be careful.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Tomorrow People

JANUARY 9, 2013

I get all my business through word of mouth - I don''t need a website. Incredibly, 46% of small businesses don’t have a website, according to an Ad-ology study. Besides, if it’s word of mouth you want, how can you ignore Twitter and Facebook? Twitter is of no use for businesses.

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Tomorrow People

JANUARY 9, 2013

I get all my business through word of mouth - I don't need a website. Incredibly, 46% of small businesses don’t have a website, according to an Ad-ology study. Besides, if it’s word of mouth you want, how can you ignore Twitter and Facebook? Twitter is of no use for businesses.

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Tomorrow People

NOVEMBER 6, 2020

Instead, we have been forced into a reactive way of working with mere survival being the major focus for many businesses. As businesses across the world saw their supply chains grind to a halt, and their factories become desolate spaces that would be more fitting in some form of futuristic Western (augmented reality tumbleweed, anyone?)

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Tomorrow People

OCTOBER 3, 2017

Conduct in-depth research to build a picture of who your key customer is, filling in as many details as possible including their industry, business frustrations, age, gender, professional level, even their hobbies, likes, dislikes and habits. You know more about your business than anyone else. How well do you know your target personas?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. It’s all about creating excitement and personal value that will give a reason for your customer to continue to do business with you.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Tomorrow People

SEPTEMBER 13, 2012

It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Tomorrow People

JULY 12, 2012

As I searched Facebook for these images I was reminded of the quote by Arianna Huffington, “ self expression has become the new form of entertainment ” and that the popularity of Facebook, Twitter and YouTube is evidence of this phenomenon.

Facebook 120

Facebook Cable Television marketing Youtube 120

Tomorrow People

FEBRUARY 5, 2013

A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter. They should also increase your Facebook fans and quality Twitter and LinkedIn contacts. Could you be attracting more business via social media?

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

FEBRUARY 5, 2013

A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter. They should also increase your Facebook fans and quality Twitter and LinkedIn contacts. Could you be attracting more business via social media?

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

OCTOBER 10, 2012

Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential. Attracting and retaining business. However, brands are using it to varying degrees of success: some really get it, and some definitely do not. Nurturing and winning leads, at lower costs.

Buzz 120

Buzz Social Media Brand Identity Branding 120

Tomorrow People

OCTOBER 10, 2012

Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential. Attracting and retaining business. However, brands are using it to varying degrees of success: some really get it, and some definitely do not. Nurturing and winning leads, at lower costs.

Buzz 120

Buzz Social Media Brand Identity Branding 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? Real Analytics. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? Real Analytics. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

JULY 16, 2012

Be sure to follow us on Twitter via #OlympicsBBQ. With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. Date: Friday, 27 July.

Domain 120

Domain Training Inbound Marketing Social Media 120

Tomorrow People

JULY 24, 2012

Find our more on Twitter via #OlympicsBBQ. The event will celebrate the launch of Zoober Digital Training, which provides digital marketing training to business owners and marketing professionals throughout the UK. But circle Friday, June 27, with a big red pen - because it could be the most productive afternoon you spend all year.

Training 120

Training Press Paper Small Business Marketing 120

Tomorrow People

AUGUST 21, 2012

Here’s a taster of what you’ll learn at this information-packed workshop: How to use new tools like Pinterest, Google+ and Instagram to drive leads to your business. How to reinvigorate your use of LinkedIn, YouTube, Twitter and Facebook. Tickets: On sale now at the special Tomorrow People rate of £135.

Conference 120

Conference Marketing & Strategy Inbound Marketing Landing Pages 120

Tomorrow People

MARCH 21, 2012

Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Yet even businesses that do have a website underestimate its value. While most companies see their website as having a role in their business, many still only use it to only a limited degree.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Tomorrow People

OCTOBER 24, 2012

In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, ''jump in feet first'' corporate counterparts. Big business tends not to "get it", preferring a bull in a china shop approach and forgetting the key word in all of this: social.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. Big business tends not to "get it", preferring a bull in a china shop approach and forgetting the key word in all of this: social.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 10, 2011

Staying ahead is what business is all about. In our new eGuide: Zoober - The Inbound Marketing Methodology to Outflank Your Competition , we outline the five step process you need to take make inbound marketing work in your business: What’s involved with effectively building long-term connections with your customers.

Inbound Marketing 120

Inbound Marketing Ideal Customer Profiles Profiling Keywords 120

Tomorrow People

APRIL 25, 2012

It helps to shape public perception of a business and what it has to offer. A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. There’s something missing from copywriting as used by many businesses.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Tomorrow People

MARCH 5, 2012

If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet. The effort to create an environment that encourages conversions, at least on the part of the business, is expended once, yet repeatedly produces results. Feedback and Forwarding.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Tomorrow People

MAY 10, 2021

Example: “ Despite internet businesses growing faster than the rest of the economy, only about 3 percent of global commerce happens online today. Removing the barriers to online commerce helps more new businesses get started, expedites growth for existing companies, and increases economic output and trade globally.” ( Stripe ).

Brand Identity 227

Brand Identity Branding Loyalty Landing Pages 227

Tomorrow People

SEPTEMBER 27, 2022

Small business owners represent the best segment for this specific firm (followed closely by university staff), whereas IT managers represent the worst. Then, outline all the business problems that each persona faces on a daily basis. One-pagers: a one-page document that clearly outlines a specific aspect of your business.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Small business owners represent the best segment for this specific firm (followed closely by university staff), whereas IT managers represent the worst. Then, outline all the business problems that each persona faces on a daily basis. One-pagers: a one-page document that clearly outlines a specific aspect of your business.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 6, 2012

While this sticking-plaster approach may result in an extra sale or three, in the long term it is neither sustainable nor good business sense. Content marketing is the meat and potatoes of the inbound marketing philosophy and a way to get your business before the eyes of the people that count. If it's broke, fix it!

Spending 120

Spending Content Marketing Marketing Budget Sales Cycle 120

Tomorrow People

DECEMBER 18, 2012

"The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries.

Work Management 120

Work Management Marketing Management Service FAQ 120

Tomorrow People

DECEMBER 18, 2012

"The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries.

Work Management 120

Work Management Marketing Management Service FAQ 120

Tomorrow People

SEPTEMBER 24, 2020

Brand purpose: why the business does what it does. Brand purpose exists outside of what makes the business money, and what drives revenue. At a similar time, its US Twitter channel was issuing strong messages supporting the Black Lives Matter (BLM) movement, illustrating how white supremacy must be dismantled. Key takeaways.

Brand Identity 156

Brand Identity Branding Amazon Paid Search Agency 156

Tomorrow People

NOVEMBER 11, 2020

It’s big business, and big money—especially for those who can attract a sizable share of the fanbase. The Twitter feeds of big clubs is awash with snazzy videos, interviews, and memes to engage with its audience on a regular basis. Statistics show that 37.4 million people attended events in Europe in 2018 across a variety of settings.

Ad Frequency 156

Ad Frequency Paid Search Agency Merchandising Lead Scoring 156