The Point
SEPTEMBER 23, 2015
That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. Sell subscription options prominently.
The Point
SEPTEMBER 19, 2018
You’ll almost certainly work harder, and earn less, than you would at a large company, but the nature of the agency business means you’ll get exposed to a much broader range of (client) companies, industries, and product categories. And yet, in the Twitter era, good business writing is a skill both in high demand and short supply.
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The Point
JUNE 27, 2012
Games and contests aren’t likely to generate a high percentage of qualified leads as a rule, but they can still serve a serious business purpose. Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc.
The Point
OCTOBER 21, 2009
Two important notes: * 86 percent of the emails reviewed were from business-to-consumer companies, so B2B companies should be cautious about extrapolating the data as projections for their own markets. Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). Test text links vs. icons.
The Point
JUNE 18, 2013
We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. For more information on the Knowledgetree solution, visit their Website or follow them on Twitter at @KnowledgeTree. The same principles apply to Content Selling. HS) Thanks Daniel!
The Point
SEPTEMBER 6, 2011
Beyond simply getting the most from the software, we find this approach uncovers greater opportunity for improvement and results in a more tailored strategy that drives real business value.”. Custom workflow helps profile leads, identify high-potential opportunities.
The Point
FEBRUARY 4, 2013
Optify’s suite of digital marketing software is Web-based, so they’re able to extract metrics directly from their clients’ Web activity without any selection bias, excepting any prejudice due to the type of organization with whom they do business. Optify’s customers are primarily small- to mid-size companies.).
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