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Measuring Twitter for Business: What Actually Matters

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What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them.

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What Twitter?s New Header Display Really Means

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There's a lot of buzz about Twitter?s Sure, Twitter profiles may get prettier but looks are only skin deep, right? Plus, most social media die-hards don't even use Twitter.com to manage Twitter - what good is a prettier profile when it doesn't even appear in platforms like Tweet Deck or Hootsuite ?

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Branded Twitter Pages Give Marketers Wings, #LetsFly

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Last Thursday, Twitter announced plans to release a new design for their site, allowing for a more streamlined experience. Each Twitter profile now has four tabs: Home, Connect, Discover and ?Me, Probably the most important impact is the new branded Twitter page. Home: The Twitter feed you are already familiar with.

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How Frequently Should You Update Facebook and Twitter?

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With social media platforms bridging the divide between businesses and customers, there is often a fine line between when a content strategy is useful and when it's clogging a follower?s s Twitter and Facebook news feeds. How often do you update your Facebook and Twitter feeds? twitter feed. Source: Katerha).

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7 Ways To Get More Clicks on Twitter

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Here are some top analytic findings that can help you hit your Twitter conversion goals: 1. out of the same Twitter user all at once? Tweets that use familiar Twitter lingo tend to have higher click rates. It's common sense: most businesses execute their social media strategy during the American workday. Hit on key words.

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How to Clear the Clutter from Your Twitter Feed

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Are you suffering from Twitter feed fatigue? With 140 million active Twitter users (as of March 2012) it's easy to see how your feed could get bogged down. It's time to clear out the Twitter clutter! ONE: Define the ideal type of Twitter account you should follow. And doing so is easier than you think.

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How to Craft Twitter Headlines for Hundreds of Re-Tweets

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Twitter makes it easier than ever before to reach massive audiences with a few?simple So, is it the best Twitter strategy to simply copy and paste?your Twitter headline is posed in the form of a question. Find out what yours are and add them to your Twitter headline. simple clicks, as long as your content is share-worthy.

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