Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. Goals – how have your company’s business objectives shifted, and did they impact how you considered solving this problem? I’m also talking about generational growth, pandemics, and changing customer preferences. How about the longer term?
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