Digital B2B Marketing

MAY 29, 2012

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. Scenario 2: Small Business Storage and Backup Solution You sell a storage and backup solution for small businesses.

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

NOVEMBER 29, 2012

But as devices join you on Facebook, Twitter or other social platforms, are they really becoming social? Share your thoughts in the comments below or with me on Twitter ( @wittlake ). The CMO of GE talked about this in a video earlier this year at Dreamforce. Wow, what a question. Ok, my rant is over, the podium is now yours.

Work Management 100

Work Management Marketing Management Social Networks Social Media 100

Digital B2B Marketing

AUGUST 11, 2011

On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email. Earlier this week, I unfollowed approximately 300 accounts on Twitter. Share your feedback below or with me on Twitter. In need of popular support, this Congress may finally take on extensive privacy reform.

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Digital B2B Marketing

APRIL 28, 2011

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. THECOOLIST : Facebook is completely dominate.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

FEBRUARY 28, 2012

If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (2011) to connect with your audience. The real question is, will the difference be part of their business vocabulary tomorrow? Who cares if they are!

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Digital B2B Marketing

OCTOBER 13, 2011

They don’t monitor Twitter outside of business hours, when many of their customers are riding the train. Share your view in the comments below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

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Digital B2B Marketing

JUNE 14, 2011

&# With Switchboard, you see not only how many clicks you have on your content, you also see the firmagraphics, or business profile, of the audience that clicks on the links you share. Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing.

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Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

AUGUST 2, 2011

There is not one magical strategic plan for a business, there are multiple strategies that will be effective for your business (and a few that will not be). Particularly in smaller businesses, you may have a knowledge gap. Share your experiences in the comments below or with me on Twitter. About Eric Wittlake.

Barriers 100

Barriers Planning B2B Marketing B2B 100

Digital B2B Marketing

JULY 7, 2011

This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. Emotion is the root of business needs. Very few businesses have an absolute need for a 38 page per minute printer. Share your belief in the comments below or with me on Twitter. About Eric Wittlake.

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Digital B2B Marketing

JULY 6, 2011

Said another way, the Anything-as-a-Service model gives customers the freedom they need to pursue the best course for their business. Share your opinion in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Filed under: Business.

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Digital B2B Marketing

DECEMBER 4, 2012

One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. How do you use the value of a like, follower, circler, or similar to improve the value of your marketing and your business? via Wikimedia Commons.

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Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

OCTOBER 13, 2011

They don’t monitor Twitter outside of business hours, when many of their customers are riding the train. Share your view in the comments below or with me on Twitter ( @wittlake ). Trimet ignored my tweets complaining about service. Your Turn Do you know the basis you compete on?

Service 100

Service Training Twitter Cost 100

Digital B2B Marketing

OCTOBER 25, 2011

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly, you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. If you know me, you probably know that I am part analyst, [.].

Social Media 100

Social Media Traffic Media Twitter 100

Digital B2B Marketing

MAY 25, 2011

Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. However, sharing content or a link on Facebook or Twitter is not only appropriate, it is welcomed. The Changes to Email Marketing will Not End with Facebook.

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Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

DECEMBER 6, 2011

Looked at another way, Google averages two algorithm changes every business day. If you regularly share via Twitter, consider Twylah also. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Share your advice in the comments below or with me on Twitter ( @wittlake ). Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

Looked at another way, Google averages two algorithm changes every business day. If you regularly share via Twitter, consider Twylah also. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Share your advice in the comments below or with me on Twitter ( @wittlake ). Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

JUNE 9, 2011

Customers Drive Your Business, They Are Not Your Assets. Yesterday’s #IMCchat (Integrated Marketing Communications) on Twitter included a conversation about customers as assets. Customers are incredibly valuable, and the things that are valuable in business are assets. wittlake @ BarryBirkett @ tiffinibrock #IMCChat.

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Twitter Analysis Analytics B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 20, 2012

Keep personas focused on the business environment. Share your view in the comments below or with me on Twitter (@wittlake). Join the discussion on Twitter every Thursday at 8:00 PM New York time using the #b2Bchat hashtag and follow @b2b_chat for announcements of each week’s topic. Interested in #B2Bchat?

Buyer Personas 100

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Digital B2B Marketing

JUNE 26, 2012

Integrated “Sure, we can add a twitter icon to our email. Strategy When you say strategy, or you referring to your 50 year strategic plan that considers things like the lack of potable water and the impact of peak oil on your business? If you use the term thought leadership, explain what you want to be seen as a leader in.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Digital B2B Marketing

DECEMBER 11, 2012

If you don’t know who Sharon Drew is, she is the creator of Buying Facilitation and has written multiple books delving into how and why businesses buy, including the behind-the-scenes issues that sales, content and marketing automation often do not address today. If it didn’t, they would already be out of business.

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Buy B2B Marketing Work Management Content Marketing 100

Digital B2B Marketing

JANUARY 7, 2014

If you published 250 blog posts over the last year and saw no benefit to any area of your business from that effort, what would you do? What if you were just getting started, you published 20 posts over the last quarter, and you already saw an immediate positive impact on your business? That’s what I thought.

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Inbound Marketing Paid Search Agency Cost per Lead Correlation 100

Digital B2B Marketing

APRIL 30, 2012

Be the Sheriff and the Therapist Agencies are accustomed to working with other agencies and publishers historically have worked closely with agencies on business, but that does not mean it will always be smooth sailing. Share your thoughts in the comments below or with me on Twitter ( @wittlake ).

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Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

Digital B2B Marketing

MARCH 12, 2014

It isn’t because it was widely shared on Twitter or LinkedIn. Understand how businesses are using cloud computing. Share your perspective with me on Twitter ( @wittlake ) or in the comments below! You know millions of people saw your content. Your SEO program didn’t make then read it.

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Digital B2B Marketing

APRIL 25, 2013

When I first joined Triberr, even though my Twitter following was increasing quickly on a percentage basis, I saw average clicks per share (tracked through bitly) actually drop. Prior to that I had generally been sharing 3 to 5 links a day and would often not share anything on busy days. Sharing Through Triberr.

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RSS Social Media Twitter Traffic 100

Digital B2B Marketing

AUGUST 30, 2012

In fact, it makes me, once a potential customer, reconsider if I should even do business with you. How many other people are tired of your spammy keyword autoresponder on Twitter? Share your tips in the comments below or with me on Twitter ( @wittlake ). I am simply one more individual that did not buy. More than you realize.

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ROI Autoresponders Advertising Agencies Correlation 100

Digital B2B Marketing

MARCH 5, 2013

Most B2B marketing organizations miss the biggest opportunities to impact their business because they have not identified the right goals. Why isn’t business coming out of your ears? If the priorities are not clear, begin estimating the cost, the time and the benefit to your business of each potential objective.

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Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

MARCH 27, 2013

The promotional product business was a $15.6 billion business in 2009 ( source ). Two sentences with what makes your solution worth remembering, a URL and a business card, included with the package, is appropriate. Your marketing will be seen as an indicator of the quality of your marketing service.

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Digital B2B Marketing

APRIL 25, 2012

Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. Your Turn Have you used Triberr for business? Let me know in the comments or on Twitter ( @wittlake ). It is a lightening rod application. I use Triberr.

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Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? lattice_engines.

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Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

JULY 26, 2011

For an example of this influence, see the bio I use on Twitter. Although my focus on numbers has evolved, in business, information still fuels me. With that, I’ll close and ask you to share a little bit about yourself, in a blog post, on Twitter, or in the comments below. Food is important. I’m analytical.

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Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

SEPTEMBER 2, 2014

Share your experience or questions in the comments below or with me on Twitter ( @wittlake ). I have no financial interest in their business. B2B marketing has relied heavily on data for years, but are you tapping into today’s new data sources to improve your marketing. Original Photo Credit: davebloggs007 via Flickr cc.

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Digital B2B Marketing

AUGUST 25, 2011

Smartphones are already the preferred email device for one-third of executives under 40 , and 44% of executives expect a mobile device to be their primary business device ( PDF source ). Let me know in the comments below or on Twitter. Does it look OK on a laptop too? How do we need to adapt this content for a full size monitor?

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Mobile Marketing B2B Marketing Internet Marketing Twitter 100

Digital B2B Marketing

JULY 14, 2011

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Thought leaders understand their own business, clients needs and the larger market context. I see the following as the key points: Thought leadership is recognized.

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Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

FEBRUARY 13, 2012

In business, big data means far more than that. Today, businesses are creating the technology infrastructure and business intelligence applications that allow them to capture and draw insight out of big data. Modern media buying is giving businesses a way to act on all of this data, not just marketing data, in real time.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

FEBRUARY 4, 2012

Very little of their business is based on advertising, whether digital or traditional. They purchased IT Business Edge in September 2011 and Internet.com in 2009. Share your view in the comments below or with me on Twitter ( @wittlake ). .” In other words, QuinStreet is a lead generation company.

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Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

APRIL 4, 2013

In marketing, and particularly in B2B marketing where we have fewer sources of reliable information, we are all looking for new opportunities for our business. Your personal and business success are not the singular priority of any outside expert, partner, vendor or client. You Must Question. Strategy advice marketing advice'

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

NOVEMBER 8, 2011

If your business does not have a blog yet, this change is one more reason to consider creating your blog. Share your views in the comments are with me on Twitter ( @wittlake ) or, in the spirit of a post about Google, on Google+. Your content will be pushed down in Google by more recent content.

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