Crimson Marketing

JULY 25, 2013

It’s taken your business years to build up a pristine reputation both on and offline. Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. So what happens now? What outlets are used to sell products, in what country, or marketplaces?

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

FEBRUARY 28, 2013

They invest in Facebook and Twitter and (more and more) in LinkedIn. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. It’s no secret that Google’s business model is to sell advertising. Because they consider it a ghost town. They say Google+ is irrelevant. But you know what? Number of Active Users.

Social Media 100

Social Media Google B2B Media 100

Crimson Marketing

SEPTEMBER 26, 2014

Image: Courtesy of Birmingham Business Journal. If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. For businesses seeking to grow, analytics are a key piece of the toolkit.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

DECEMBER 12, 2014

Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

AUGUST 19, 2013

A surplus of skilled digital marketers has glutted the workforce, and nearly all successful businesses have already adopted digital marketing techniques. Or, depending on the time of booking and travel, the airline may modify its rewards program to offer customers a reduced rate on business class fares.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

OCTOBER 14, 2014

it will be harder to get your content in front of new prospects and customers for your business. Russel Cooke is a Customer Relationship Management specialist and a business writer. Follow him on Twitter @RusselCooke2. What it does mean is that there is a very real possibility that (surprise!)

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

JANUARY 23, 2015

Your followers aren’t necessarily engaging with your brand, and your likes most likely aren’t bringing in new business. How many people from Twitter clicked-thru and filled out a form, or showed significant engagement (e.g. 4 page views or more)?

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

OCTOBER 27, 2014

Sixty-six percent of the participants in our study also stimulate major business development within their organizations. Besides enhancing market leadership and credibility, Visible Experts boost firms’ overall recognition; many firms experience increased brand awareness just by being associated with the name of the expert. How do they do it?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

JULY 16, 2014

It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. Matt holds a MBA from the Harvard Business School and a B.A. The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. .

Doubleclick 100

Doubleclick Google SEM Ad Building 100

Crimson Marketing

SEPTEMBER 16, 2014

Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps. This particular buyer tweeted a question related to one of their current on-going business problems. Example 1: Social Media Listening.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

NOVEMBER 4, 2013

Benefits of Social Media Marketing for B2B companies: 85% generating business exposure. Which Social Platforms do Businesses Currently Use for B2B Marketing? 85% Twitter. Twitter – 19%. 80% on Twitter. Small Business Success. Twitter Leads. How to make your business #trend. 77% YouTube.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

SEPTEMBER 10, 2013

43% of businesses have acquired a customer through LinkedIn. 15% of businesses have acquired a customer through Google+. 70% of brands have a presence on Google+ wtih 50% of companies rating it as important to their business. 40% of marketers report Google+ is “useful to critical” for business . Twitter - .

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

OCTOBER 9, 2014

Written posts with at least one picture are more than twice as likely to be seen on both Facebook and Twitter. By submitting a photo of yourself using Twitter or Instagram, you would be considered as the facial representation of his next line. So are there any success stories of effective campaigns using photos rather than videos?

Viral Marketing 100

Viral Marketing Youtube Twitter Loyalty 100