Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Yes, big data can fundamentally shift the way you do business. 2) Align big data goals with your individual business goals. Interactive Marketing Online Testing Strategy. But don’t try to change everything at once.

Enterprise Management 100

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Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. I often get asked the question – how do you.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Social to predict what’s next – more and more social is being used to find opportunities in product development or innovation. To get a copy of the slides or to listen to the replay, please click here.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Buzz Marketing for Technology

APRIL 5, 2015

Forrester research predicts we are in the Age of the Customer and that in order to become customer obsessed you need to master 4 business imperatives: embracing the shift to mobile, turning big data into big insights, transforming your customer experience, and accelerating your digital transformation.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Is Twitter the Next Channel for Contact Centers?

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

DECEMBER 5, 2014

You can also scan the highlights of this webinar on Twitter by reading the following Storify: NOTE: 70% of companies that have social analytics are still not using it! To get a copy of the slides or listen to the replay please click here.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Every business is relationships and relationships are every one’s business. Without the relationships that were offered to us in a specific standard network we - our business - wouldn’t be where we are today. Keep It Simple Sweetheart, specially in business). The Best Business Advice Ever. Chicago Time.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Buzz Marketing for Technology

MAY 18, 2009

Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised. A more recent example is Naked Pizza, a New Orleans healthful-pizza shop that has been marketing itself via Twitter.

Social Media 100

Social Media Lead Gen Media Leads 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast. Avaya makes Business Communications more Social It’s a very exciting day for me here at. Weekends are devoted to Blog posts and writing the new book.

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

Brand Identity 100

Brand Identity Branding Social Media Analysis 100

Buzz Marketing for Technology

JANUARY 28, 2010

I think growing and focusing on this group is the key to igniting more WOM in your business! Avaya makes Business Communications more Social It’s a very exciting day for me here at. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. Tweet This!

WOM 100

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Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? 1) Is there a market for your solution?

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

DECEMBER 11, 2008

Do you start a Twitter account? He has spearheaded the company’s Twitter, Facebook, social media press release/newsroom, social bookmarking and blogging strategy in the past year. As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective.

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

DECEMBER 9, 2008

While print advertising is still plays a role, high level executives are using search, forums, blogs and even Twitter (see C Level Executives who use Twitter ). If you have a story worth repeating, bloggers, podcasters, etc will repeat your story all over the world thereby building buzz and your brand at the same time.

CMO 100

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Buzz Marketing for Technology

JUNE 27, 2008

In this keynote, Socialtext Chairman, President & Co-founder Ross Mayfield will share his insights from the past five years in business, and look to the next. follow me on Twitter. Dmitri on Twitter Tips the Tuna. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), flick r.com.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

MARCH 17, 2009

I was talking to a small business owner last night. Anyway I found myself thinking - why does any business need a website any more? With all that in your favor - Why would any business need a website anymore? Right now, I have Facebook on the brain. Something they call - Facebook Marketing Optimization.

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

(adopted from a post seen at phdunay.gooruze.com) Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity!

PR 100

PR Marketing Management Buzz Startups 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter. A recent Cone Inc.’s

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

JULY 24, 2008

We love Twitter because its lightweight - its a direct line to part of our community that doesnt require clicking a link in email. For many small businesses, Quickbooks (and similar programs) are often a heavy, cumbersome way to deal with the books. Next Up - Being Lightweight: Business Design. The Common Craft Show.

Ning 100

Ning Tools Wiki RSS 100

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them. Isn’t that what really matters to your business? But these metrics aren’t tied in any way to ROI and sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 18, 2008

I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast.

Analytics 100

Analytics Conference Rules Training 100

Buzz Marketing for Technology

OCTOBER 30, 2008

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Buzz Marketing for Technology

JUNE 27, 2008

This is my personal blog - stuff not directly connected to my businesses goes here - some of its a little spicy, so watch out for heartburn. follow me on Twitter. Om's got the wrong business model for Twitter. skip to main | skip to sidebar. Falkayns Nest. Free (as in beer) Brainbench Microsoft Certifications.

Work Management 100

Work Management Enterprise Management Marketing Management Web 2.0 100

Buzz Marketing for Technology

OCTOBER 6, 2009

Knowing this the advice I give is; 1) You better know your customers business and industry as good if not better than they do. Sales people are business enablers. They provide companies with the tools and information necessary to run their business. 2) Be an analyst.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

JANUARY 4, 2011

Luke is the founder of The Innovation Games® Company and one of the most passionate people I have ever met when it comes to applying serious games to solve business problems. You can contact him on Twitter ( @lukehohmann ) or buy his book Innovation Games – Creating Breakthrough Collaboration on Amazon for more information.

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

AUGUST 25, 2009

I have been asked – what is a reasonable response time on Twitter or Blog comment. Since in Twitter or Tweetdeck (or whatever tool you are using to monitor) there are built in delay times. Given that you may be busy putting your kids to bed when something like the Motrin issue hit – I have to think 3 hours is probably a good target.

Twitter 100

Twitter Features Social Media Tagging 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Post to Twitter. Business & Mgmt. My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post: Blogs and educating the eflective practitioner. From: paullowe , 1 week ago. Blogs and educating the eflective practitioner View SlideShare presentation or Upload your own. Categories.

Education 100

Education DMCA Wiki Peer-to-peer 100

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Therefore, the business goal is to mix shift the segments!

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. Business & Mgmt. ® How can we integrate the various levels of education and the business community to develop skills students will need for the 21st Century? My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. From: vyonkers , 4 days ago. 28 views |.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

With a combination of strong marketing leaders and the support of the line of business heads that we did several award winning things that pushed the envelope on Demand Generation. Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D.,

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Penn , will be the first to say that this service is sorely underrated as a place to develop business, grow your capabilities, and promote your projects and opportunities. Make your summary explain, succinctly, why someone would want to tap your shoulder for business.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

We were in a session together and I had to follow his concerns with a session on what blogs bring to business. tools like blogs to manage their personal knowledge so it will be an easier step for them to manage their personal business knowledge in a similar way. Japanese Business Culture & Social Computing. Business Model.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

OCTOBER 13, 2008

Out on the Web, there are individuals who have successfully built up a following of ten of thousands of individuals on Twitter and on their blogs. Business 2.0. Maintain a vibrant Social Profile. Build a good-sized social network base. Web Community for and about Startup Companies. ROI for Social Bookmarking: Very Large Possibilities.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Buzz Marketing for Technology

JULY 24, 2008

Business (22). I don’t really see how knowledge sharing can apply to me or my business. * Whether you work at a multinational corporation, run a small business or non-profit, or are self-employed, you can benefit from putting these knowledge sharing principles into practice. Categories. Announcements (26). Blogs (28).

RSS 100

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Buzz Marketing for Technology

JUNE 27, 2008

Blogs and more instantaneous tools such as Twitter both provide us with far broader inputs than we had before, and also a ready output for what we have processed from these vast information inputs. Business relationships (30). Future of business (42). Key Resources. Ross Dawson.com: Keynote Speaker Strategy Leader. Categories.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100